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Extend your reach with native advertising

Native advertising is paid content that blends into its environment,
making it less intrusive than traditional ads.

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Why brands use native

Brands use native advertising because when it blends with organic content, it reduces ad avoidance and increases engagement. This leads to higher click-through rates, better brand perception, and offering relevant content that builds trust instead of interruption.

It helps brands reach engaged audiences on trusted platforms by appearing as editorial content, making ads feel less intrusive and more informative or entertaining.

IAB UK. (2025). Contextual, native & omni-channel advertising in 2025: A balanced approach.
IAB Europe. (2021). Guide to native advertising.
Native Advertising Institute. (2024). The top advantages and disadvantages of using native advertising.

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Premium all the way

Our approach to native advertising focuses on full transparency, where we only offer quality sites and custom templating.

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We do native advertising differently

Our premium inventory features top-tier publishers and sites, with custom HTML templates that blend into each site’s look and feel for a seamless user experience.

Deliver results across the funnel

You can use native advertising across the sales funnel. Native ads often outperform traditional display, driving higher engagement, increased viewing, and greater purchase-intent, with up to a 30% boost in top-of-mind awareness.

IAB UK. (2025). Contextual, native & omnichannel advertising in 2025: A balanced approach.
IAB Europe. (2021). Guide to native advertising.
Readpeak. (2025). Native ads versus banner ads.
Sharethrough & IPG Media Lab. (2017). Ad effectiveness study: Native ads vs banner ads.

We all have different goals

Whether your goal is to lift brand metrics, take an expert role in a niche or drive some sort of conversion you can and should use native as part of your marketing mix.

01

Drive awareness

Audible used the Readpeak platform to create high-quality content, reaching audiences early and driving strong awareness lifts.

Case study

Audible + Wavemaker + CINT

audible case summary
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02

Guide the customer

Real-time A/B testing and precise targeting boosted CTR by 47% and increased time spent on pages where users explored and customized BMW cars.

Case study

BMW

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03

Convert more

Inatur cut CPC by 15% and doubled conversions, showing that precise native placements drive strong engagement and measurable results.

Case study

Inatur + Amidays

inatur results
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What to look for

When analyzing native advertising campaigns, focus on key metrics like CPC/CPCV, CTR, and time spent on your landing page. Analyzing these at a granular level, ideally down to the site level, helps identify top-performing placements and allows for better optimization.

How native advertising 
should be done

Native has earned a bad reputation over the years for being misleading or low-quality. That’s why premium native is more important than ever to build trust and deliver real results.

Engaging content

Engaging content

Everything starts with the content, laying the foundation for the ads. With automated A/B testing, the platform will optimize the right message to the right person.
Premium platform

Premium platform

Pick the sites where you want to run your campaign, and know that your ads will look good. The Readpeak platform is fully transparent and all data down to site level is available in real time
Good-looking templates

Good-looking templates

Be sure that your ads look good, no matter what. Custom templating that scales perfectly on every site ensures a premium experience.
Quality environment

Quality environment

We work with high-quality publishers, ensuring your content is associated with trust-worthy sites.

What our customers are saying

Explore inspiring stories from clients who have found success using our platform for their native advertising campaigns.

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