This policy outlines the principles and measures we apply to ensure that ads run in high-quality,
responsible contexts and that we protect brand reputation across all campaigns.

1. Scope

This policy applies to all campaigns delivered through the Readpeak platform and extends to all publishers and third-party vendors that partner with Readpeak. It governs all advertisements served across the media environments available through the platform.

2. Brand safety principles

Readpeak is dedicated to providing a safe, responsible, and high-quality advertising environment by upholding strict brand safety standards. We take proactive measures to ensure that ads are not placed alongside unsafe or inappropriate content, including but not limited to hate speech, violence, terrorism, weapons, illegal drugs, and human trafficking. Additionally, we avoid environments that feature pornography, adult content, pirated materials, copyright violations, misinformation, fake news, conspiracy theories, malware, ad fraud, phishing, and scams.

Beyond maintaining brand safety, Readpeak is committed to transparency by providing advertisers with clear insights on which sites their ads are displayed, and by leveraging industry-standard tools and reporting systems. We also place strong emphasis on user experience and publisher quality, ensuring that all ads are non-intrusive, contextually relevant, and delivered exclusively through trusted, high-quality publisher partners.

3. Brand safety measures

We provide both clients and publishers with robust tools to maintain brand safety across all campaigns. For clients, this includes the option to enable pre-bid filtering of independent industry-leading third-party vendors, which prevents bids on unsafe inventory before they are placed. We also offer allow-lists that give advertisers precise control over the sites, categories, and content where their ads can appear. Additionally, our platform supports contextual targeting, helping to avoid sensitive topics such as tragedies, political controversies, or breaking news when appropriate. 

On the publisher side, all environments are safeguarded through a rigorous approval process designed to keep fraudulent actors off the Readpeak platform. Campaigns are also carefully reviewed before they go live, ensuring adherence to our standards.Radpeak urges advertisers to create campaign material according to the requirements laid out in the creative guidelines.

4. Publisher onboarding

Readpeak follows a strict vetting process when onboarding new publisher partners. Readpeak only partners with publishers that meet clear standards to maintain a high-quality and trustworthy advertising environment. Publishers must comply with all applicable local laws and adhere to recognized industry standards. Readpeak only partners with publishers that provide high-quality, original content that meets editorial and ethical guidelines. Additionally, publishers must ensure that their traffic is generated through legitimate means, avoiding any use of fraud, bots, or other invalid methods.

5. Non-compliance and enforcement

In cases of policy violations, Readpeak reserves the right to take appropriate action, which may include pausing campaigns, removing inventory, or terminating partnerships. All violations will be reviewed promptly, and affected partners will be informed of the issue along with clear steps for remediation to address and resolve the matter.