We love innovation, and you will too
Everything began with a commitment to revolutionize ad-tech by creating a platform centered on content-driven advertising and exceptional user experiences.
Readpeak by the numbers
1500+
Premium news sites
3500+
Advertisers trust us
~8000
Campaigns yearly
14
Markets
Our backstory
In 2014, Readpeak was founded to bring true native advertising online, inspired by print advertorials. Unlike others, the Readpeak platform was built from the ground up to match the look and feel of sites, benefiting advertisers, publishers, and audiences alike.
We prioritize great relationships
Over the years, we’ve partnered with leading publishers, global brands, and top media agencies. Along the way, our core philosophy has grown stronger: We’re not just a platform, but a partner in your success.
What we want to achieve
Our mission is to make premium native advertising easily available for brands and agencies, and have a good time while we’re at it.
“Working with Readpeak made it easy to deploy, monitor, and analyze the campaign”
Our values
Leadership
We take being the best at what we do seriously, but we’re relaxed about how we do it.
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Tomas Forsbäck
CEO
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Juha Joutsiniemi
CFO
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Dan Marklund
CBDO
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Jan Kumlin
COO
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Thomas Bailly
VP Growth
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Ville Veikkolainen
Head of Performance
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Felix Mensing
Head of Programmatic Partnerships
Locally focused yet worldly
Our local presence ensures that we can offer the best possible solution for your market-specific needs.
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Italy
Italy’s digital ad market will reach €7B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate. Premium publishers use native ads to protect readers and drive new revenue.Ad requests:
130-140 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.50 – 0.70€Premium sites:
+150 -
France
France’s digital marketing landscape is defined by strict privacy regulations and strong publisher partnerships, where native advertising thrives due to the preference for subtle, context-rich formats over aggressive targeting.
Ad requests:
130-140 billion /yAVG CTR:
0.10 – 0.25%AVG CPC:
0.50 – 0.90€Premium sites:
+100 -
Austria
Austria’s digital advertising market strongly focuses on programmatic advertising and social media. Strict privacy laws require businesses to use compliant strategies, similar to those in other European countries.Ad requests:
10-20 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.60 – 0.70€Premium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. Demand is rising for cookieless targeting solutions that drive conversions, boost engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
65-75 billion /yAVG CTR:
0.20 – 0.60%AVG CPC:
0.80 – 1.80€Premium sites:
90+ -
Netherlands
The digital advertising landscape is advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant, cookieless targeting is rising, with advertisers prioritizing performance and data protection in line with Dutch regulations.Ad requests:
50-60 billion /yAVG CTR:
0.20 – 0.70%AVG CPC:
0.50 – 1.50€Premium sites:
+80 -
United Kingdom
The UK advertising market is among the most advanced in Europe, with digital ad spending at the forefront. Native advertising is widely used, as publishers prefer formats that integrate seamlessly with content. Additionally, privacy-first solutions are becoming more popular, as cookieless and data-driven targeting gain traction.Ad requests:
60-70 billion /yAVG CTR:
0.15 – 0.30%AVG CPC:
0.50 – 1.60€Premium sites:
+110 -
Norway
With over 70% of ad spend in digital channels and high trust in mainstream media, publishers effectively balance editorial and commercial content. Native advertising is popular and attracts quality traffic, with users spending about 2 minutes on landing pages.Ad requests:
30-40 billion /yAVG CTR:
0.30 – 0.80%AVG CPC:
0.50 – 1.00€Premium sites:
+190 -
Sweden
With over 96% internet coverage and 9.5 million active users. Its strong journalism history supports a vibrant publishing scene. With Readpeak, advertisers can reach more than 200 premium Swedish-language websites, creating great opportunities for engagement.Ad requests:
30-40 billionAVG CTR:
0.30 – 1.0%AVG CPC:
0.50 – 1.20€Premium sites:
+200 -
Finland
Finland has over 75% of ad spending in digital channels. Leading publishers effectively blend editorial and commercial content, integrating native ads seamlessly. Finnish users engage well, spending 1.5 to 2 minutes on landing pages, highlighting the effectiveness of native placements.Ad requests:
20-30 billion /yAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80€Premium sites:
+150 -
Denmark
A highly developed digital ad market, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
30-40 billion /yAVG CTR:
0.25 – 1.0%AVG CPC:
0.50 – 0.70€Premium sites:
+180 -
Germany
One of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
145-155 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.80 – 1.50€Premium sites:
+300
Partnering with us means progress
Partnering with us means you gain access to new opportunities, innovation, and growth tailored to your needs.
News and updates
Get the latest insights and updates straight from our newsroom.
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Read more
Online video ads are hot. But what will make them endure?
[By Tomas Forsbäck] Digital video advertising is booming, with U.S. spending projected to surpass $80 billion this… -
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What a year of Benelux case studies taught us about native advertising
Over the past year, brands and agencies across the Netherlands and Belgium have shared what worked (and… -
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Nordic Mode: The leadership alternative to Silicon Valley
[By Tomas Forsbäck] American business leadership culture is pulling toward a particular extreme. The founder mode gospel,…
