We’re excited to share two important additions to the Readpeak team as we continue expanding our European presence.
Florian Jonathans joins as Business Director Benelux
As of 2 February, Florian Jonathans has joined Readpeak as Business Director Benelux. With more than ten years of experience in digital media and commercial strategy, Florian comes to us from RLVNT, where he served as Commercial Director.
In his new role, Florian will focus on further strengthening Readpeak’s position in the Netherlands and Belgium, working closely with Ernst Dirkzwager to support brands with international ambitions.
Florian on joining Readpeak:
“I strongly believe in sustainable growth through strong products, clear strategic choices, and effective collaboration. Readpeak has built an impressive platform in a short time, and I’m proud to be part of this journey. Together with Ernst, I look forward to further developing the Benelux market.”
Ernst adds:
“I’m very happy to welcome Florian to Readpeak. We’ve worked together before, and I have great confidence in his expertise, professionalism, and international network.”
Team Benelux, from the left: Florian Jonathans and Ernst Dirkzwager
Maximilian Fröhlich-Boyer appointed Business Director Austria
We’re also expanding our presence in Austria with the hire of Maximilian Fröhlich-Boyer as Business Director Austria.
Max brings strong experience from both the agency and tech sides of the industry. He previously served as Head of Partner Management at Content Garden Technologies, where he focused on strategic partnerships and product development with publishers and agencies. Before that, he worked as Client Service Director at UM Panmedia, developing digital marketing strategies for national and international brands.
In his new role, Max will be responsible for growing Readpeak’s market presence in Austria, increasing platform visibility, and strengthening our position on the buy-side.
“Maximilian’s appointment is an important step for our growth in Austria. His strategic mindset and hands-on experience in native advertising make him a perfect fit for Readpeak and a strong partner for our clients,” says Tomas Forsbäck, Founder and CEO.
Maximilian on joining the team:
“I’m excited to combine my experience from the agency and tech worlds in a role that connects technology with human relationships. Native advertising needs the right infrastructure to truly scale, and Readpeak offers exactly that. I’m looking forward to building impactful campaigns together with our partners.”
Our DACH team, from the left: Dennis Beivers, Tim Beckmeyer,
Maximilian Fröhlich-Boyer, and Niklas Wilsing.