Vi älskar innovation, och det kommer du också
Allt började med en ambition att revolutionera annonstekniken genom att skapa en plattform med fokus på innehållsdriven reklam och enastående användarupplevelser.
Readpeak i siffror
1500+
Premiumssajter
3500+
Annonsörerna litar på oss
~8000
Kampanjer årligen
14
Marknader
Vår historia
År 2014 grundades Readpeak med målet att skapa premium native-annonsering online, inspirerad av printannonser. Till skillnad från många andra lösningar byggdes vår plattform från grunden för att sömlöst anpassas till varje webbplats utseende och känsla, vilket skapar mervärde för annonsörer, publicister och läsare.
Vi prioriterar relationer
Under årens lopp har vi samarbetat med ledande förlag, globala varumärken och framstående mediebyråer. Under resans gång har vår grundläggande filosofi blivit allt starkare: Vi är inte bara en plattform, utan en partner i er framgång.
Vad vi vill uppnå
Vårt uppdrag är att göra högkvalitativ native-annonsering lättillgänglig för varumärken och byråer – och att ha roligt på vägen.
“Samarbetet med Readpeak gjorde det enkelt att driftsätta, övervaka och analysera kampanjen”
Våra värderingar
Ledarskap
Vi tar det på allvar att vara bäst på det vi gör, men vi har en avslappnad inställning till hur vi går tillväga.
-
Tomas Forsbäck
CEO
-
Juha Joutsiniemi
CFO
-
Dan Marklund
CBDO
-
Jan Kumlin
COO
-
Thomas Bailly
VP Growth
-
Ville Veikkolainen
Head of Performance
-
Felix Mensing
Head of Programmatic Partnerships
Lokalt fokuserade men internationella
Vår lokala närvaro gör att vi kan erbjuda den bästa möjliga lösningen för dina marknadsspecifika behov.
-
Italy
Italy’s digital ad market will reach €7B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate. Premium publishers use native ads to protect readers and drive new revenue.Ad requests:
130-140 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.50 – 0.70€Premium sites:
+150 -
France
France’s digital marketing landscape is defined by strict privacy regulations and strong publisher partnerships, where native advertising thrives due to the preference for subtle, context-rich formats over aggressive targeting.
Ad requests:
130-140 billion /yAVG CTR:
0.10 – 0.25%AVG CPC:
0.50 – 0.90€Premium sites:
+100 -
Austria
Austria’s digital advertising market strongly focuses on programmatic advertising and social media. Strict privacy laws require businesses to use compliant strategies, similar to those in other European countries.Ad requests:
10-20 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.60 – 0.70€Premium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. Demand is rising for cookieless targeting solutions that drive conversions, boost engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
65-75 billion /yAVG CTR:
0.20 – 0.60%AVG CPC:
0.80 – 1.80€Premium sites:
90+ -
Netherlands
The digital advertising landscape is advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant, cookieless targeting is rising, with advertisers prioritizing performance and data protection in line with Dutch regulations.Ad requests:
50-60 billion /yAVG CTR:
0.20 – 0.70%AVG CPC:
0.50 – 1.50€Premium sites:
+80 -
United Kingdom
The UK advertising market is among the most advanced in Europe, with digital ad spending at the forefront. Native advertising is widely used, as publishers prefer formats that integrate seamlessly with content. Additionally, privacy-first solutions are becoming more popular, as cookieless and data-driven targeting gain traction.Ad requests:
60-70 billion /yAVG CTR:
0.15 – 0.30%AVG CPC:
0.50 – 1.60€Premium sites:
+110 -
Norway
With over 70% of ad spend in digital channels and high trust in mainstream media, publishers effectively balance editorial and commercial content. Native advertising is popular and attracts quality traffic, with users spending about 2 minutes on landing pages.Ad requests:
30-40 billion /yAVG CTR:
0.30 – 0.80%AVG CPC:
0.50 – 1.00€Premium sites:
+190 -
Sweden
With over 96% internet coverage and 9.5 million active users. Its strong journalism history supports a vibrant publishing scene. With Readpeak, advertisers can reach more than 200 premium Swedish-language websites, creating great opportunities for engagement.Ad requests:
30-40 billionAVG CTR:
0.30 – 1.0%AVG CPC:
0.50 – 1.20€Premium sites:
+200 -
Finland
Finland has over 75% of ad spending in digital channels. Leading publishers effectively blend editorial and commercial content, integrating native ads seamlessly. Finnish users engage well, spending 1.5 to 2 minutes on landing pages, highlighting the effectiveness of native placements.Ad requests:
20-30 billion /yAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80€Premium sites:
+150 -
Denmark
A highly developed digital ad market, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
30-40 billion /yAVG CTR:
0.25 – 1.0%AVG CPC:
0.50 – 0.70€Premium sites:
+180 -
Germany
One of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
145-155 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.80 – 1.50€Premium sites:
+300
Att samarbeta med oss innebär framsteg
Med oss får du tillgång till nya möjligheter, innovation och tillväxt anpassad efter dina behov.
Nyheter och uppdateringar
Få de senaste insikterna och uppdateringarna direkt från vår nyhetsredaktion.