How RAMSEIER achieved full market reach with Video Native in Switzerland
Achieving full market reach with Video Native
RAMSEIER, in partnership with The Generation Media and Readpeak, launched a programmatic native video campaign to promote its Schorle beverage line. The campaign used immersive, premium Video Native placements across devices, achieving strong video engagement, exceptional cost-efficiency, and full market reach, setting a new benchmark for native video advertising in Switzerland.
The challenge
This was their first time using programmatic video native with Readpeak, requiring both strategic precision and creative storytelling. With this campaign, RAMSEIER wanted to promote its popular Schorle and Schorle mit Sommerbeeren beverages through a video campaign that would:
Solution
1. Immersive Video Native
Videos were embedded seamlessly into editorial content, matching the look and feel of the environment for better engagement.
2. Cross-device reach
The campaign ran on mobile, tablet, and desktop to reach audiences wherever they were.
3. Premium placements only
100% of the ads were served on trusted, premium publisher websites via Readpeak’s DSP.
4. Creative testing and optimization
Multiple creatives were tested in real time, with high-performing versions prioritized for wider delivery.
Results
The campaign not only met but exceeded expectations, reinforcing brand presence while pioneering programmatic Video Native advertising in Switzerland.
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