How NORQAIN hit different stages of the funnel with content and video
How NORQAIN hit different stages of the funnel with content and video in the UK
NORQAIN is a young, fast-growing luxury Swiss watch brand that has recently expanded into the United Kingdom and Ireland, and is actively building out its retail network. Regarded as one of the most exciting new watchmakers in the industry, the brand’s strong roster of ambassadors, investors, and its rapid growth all underscore its momentum and credibility.
The challenge
They wanted to start driving relevant local awareness and increase store visits to support specific UK retail partners, without doing anything that felt mass-market or off-brand. The campaign’s timing was tight, so they needed a quick turnaround using existing assets. In short, the goals for this campaign were to:
The solution
Together with Calibre31, NORQAIN explored solutions across premium local titles, social media, and other digital display/advertorial options, but ultimately chose the Readpeak platform because it solved two problems at once.
015d0a4750c85050016ca2b1641c6c96
It kept the campaign in premium publisher environments while applying precise geo-targeting around each retail location. This gave them the local focus without sacrificing the premium feel.
Three ad groups were created, complementing each other to reach set goals. Because the campaign ran in December, one ad group focused on a Christmas gift guide, another on the store locator, and one on overall awareness. With the Readpeak platform, NORQAIN could target different stages of the sales funnel using both Content Native and Video Native.
The results
By combining formats, contextual targeting, and geo-targeting, the campaign achieved strong engagement, reach, and cost efficiency. As the first campaign with the Readpeak platform, it was a practical first step into their local digital activation in the UK.
Content Native
8 080 712
Impressions
1.25£
Average CPC
7 968
Clicks
Video Native
474 789
Impressions
0.035£
Average CPCV
565
Clicks
With Readpeak we were able to maximise of the use of existing assets and create a cohesive campaign that dovetailed seamlessly into our communications plan. The AI templating functionality was a real time saver and intuitive to use. All round a very positive experience.
For a luxury product, the media environment is part of the message. We landed on Readpeak because it kept us in premium publisher titles and high consideration formats, while still delivering the reach, engagement and performance the campaign needed. It meant we could stay on brand and still drive results.
Got interested?
More success stories
How Matexi achieved efficient, high-intent traffic with the Readpeak platform
How Verman achieved 63% more clicks than target with native advertising in Finland
