How Matexi achieved efficient, high-intent traffic with the Readpeak platform

Matexi is one of Belgium’s leading residential property developers, specializing in creating sustainable, well-designed homes and living environments. With a strong focus on urban renewal and neighborhood development, the company plays an active role in shaping communities where people can live, work, and connect.

The challenge

Matexi’s primary objective was to generate high-quality website sessions to its landing pages, to promote visiting days for new homes and apartments in different regions. Instead of just increasing traffic, the campaign focused on reaching people who were genuinely interested in buying and likely to engage with property details or attend open houses. At the same time, AdSomeNoise looked for new media solutions that could reach a large audience while still attracting people with real intent in a competitive real estate market.

Solution

The agency AdSomeNoise tested the Readpeak platform for the first time in the Belgian market after thoroughly evaluating its potential for intent-based traffic acquisition.

The campaign focused on:

• Driving users to dedicated Matexi landing pages for visiting days
• Using native placements to reach audiences in a contextual, content-driven environment
• Optimizing towards engagement quality rather than purely click volume

Readpeak was integrated alongside other established media sources to benchmark performance and validate its effectiveness in a multi-channel mix.

Results

The Readpeak platform delivered strong performance in both the volume and quality of traffic. In addition to competitive reach, it stood out for traffic quality and user engagement, outperforming several traditional media sources.

CPS = cost per session, C2SR = click to session ratio

This campaign demonstrated that Readpeak is not only a viable new performance channel in the Belgian market but also a strong driver of high-intent, engaged traffic in the real estate sector.

For Matexi, this meant reaching fewer but more relevant users who were genuinely interested in exploring new homes and attending visiting days, making Readpeak a valuable addition to the media mix beyond traditional traffic acquisition channels.