Increasing awareness with cost-efficient native ads

To boost awareness of LG’s heat pump technology in Sweden, two ad variations were launched highlighting energy efficiency and climate suitability. The most successful creative used personal storytelling, showcasing a user who cut electricity costs by 40%. This human-centered approach drove strong engagement (1.15% CTR, 5.58 SEK CPC), proving that relatable, educational content can effectively position LG as a trusted leader in energy-smart home solutions.

The challenge

Despite increased energy costs driving consumer interest in energy-efficient solutions, the broader public’s awareness and understanding of heat pump technology, and LG’s role in this space, remained limited. The goal was to cut through the noise in a competitive space and position LG as a top-of-mind brand for modern, efficient heating solutions in Sweden.

The solution

Two creative ad variations were launched under the theme: “Technology giant has developed a new series of air heat pumps – tested in Norrland”.

Top-performing creative example

Headline
Simon cuts electricity costs by 40 percent with newly developed heat pump

Intro
“The goal was to save money, but I didn’t expect the electricity bill to drop so much – a fun surprise”

CTA
Read more

Results

The campaign proves that educational content paired with human stories can effectively boost engagement, even in technical product categories like heat pumps. With results significantly outperforming averages, LG is now better positioned in the minds of Swedish consumers as a leader in energy-smart home technology.