How Six Sells drove high-quality B2B engagement in the United Kingdom
Driving high-quality B2B engagement
Six Sells is a leading B2B sales and marketing communications agency that partnered with us to drive high-quality traffic, and deep engagement for video content, housed on their website. They successfully reached senior executives and decision-makers through our premium site selection, hyper-targeted advertising, and engagement optimization.
The challenge
Six Sells specializes in helping B2B brands build awareness, generate interest, and foster meaningful connections through people-shaped, content-driven marketing. With a strong focus on personal branding and industry insights, Six Sells needed a way to expand the reach of their high-value content, including a widely followed podcast, while ensuring engagement from the right audience.
Traditional digital advertising often focuses on clicks but fails to capture engaged users. To overcome this, Six Sells looked for a platform that prioritized quality over quantity, ensuring their content was seen by relevant decision-makers within the B2B sales space.
The solution
Six Sells collaborated with us to implement a precision-driven native advertising strategy, designed to:
The results
The results of the collaboration showcased the effectiveness of the Readpeak platform in driving high-quality traffic and engagement:
targeting
Final thoughts
Beyond the strong performance metrics, the partnership was built on transparency and collaboration. The hands-on support and easy-to-use platform ensured seamless execution and continuous optimization.
Working with Readpeak has been a game-changer. Their platform is intuitive, the targeting options are precise, and the transparency in reporting is invaluable. The combination of premium placements, seamless execution, and real audience engagement makes Readpeak an essential part of our strategy.
Looking ahead, Six Sells plans to continue working with us to scale their success, expand their reach, and deepen engagement with key decision-makers in the B2B space, not only for their own agency but also for their clients.
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