Reaching high engagement and low CPCV with Video Native

Austria Tourism partnered with us to launch a Video Native campaign in the UK, aiming to challenge outdated perceptions of Austria, explore video native, and compare it to other providers. Having achieved strong performance with native content in the past, Austria Tourism sought to compare our video capabilities with established video platforms. The campaign employed a two-part creative strategy to debunk Austrian clichés, targeting UK travelers through highly relevant and engaging video ads. This campaign serves as a compelling video native advertising case study for travel brands seeking to innovate their marketing approach.

The challenge

We’ve had a strong collaboration with Austrian Tourism for over a year in the United Kingdom, and even longer in other markets. They’ve shown a lot of trust in us while working closely together. They had previously seen strong performance using native advertising – but had never done native advertising video through the Readpeak platform before. This campaign marked a significant opportunity, where they could compare previous video providers with us. With regard to travel brands, it’s useful to highlight that this was a real-world case study analyzing how video native advertising performs compared to other formats, making it highly relevant for those seeking a video native advertising case study focused on travel brands.

• Break through stereotypes of what Austria is.
• Establish video as a viable brand storytelling format.
• Prove success in a new market against well-established video platforms.
• Justify expanding the media mix beyond tried-and-true native formats.

The solution

To get the most out of their travels, recommendations and tips from locals are something many are looking for when going to a new place. Native ads fit perfectly into the travel segment since they blend into surrounding content, and in subtle ways, influence consideration, generate interest, and inspire potential travelers. This approach with video native advertising delivers outstanding engagement, and in the context of a travel brand, a case study like this helps highlight those unique benefits. So, when reviewing digital marketing strategies, a video native advertising case study for travel brands offers vital insights into industry trends. Usually made as blog posts and articles, the content tells a story and provides more beyond simply promotion. That’s why Video Native becomes extra interesting in terms of storytelling and attention-grabbing, as we get more tools to convey the message.

For this campaign, Austrian Tourism developed a two-part creative approach, where each ad group focused on challenging a different cliché of the country. In short, this campaign is one of the most relevant video advertising native case studies travel brands have seen in recent years.

Key tactics

– Highly targeted delivery to relevant UK audiences
– Creatives designed for maximum engagement within the first 5 seconds
– Continuous monitoring to ensure even budget pacing and creative parity. In summary, examining a case study about video native advertising for travel brands allows marketers to evaluate real-world results and adapt the approach to their own objectives.