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We love innovation, and you will too

Everything began a commitment to revolutionize ad-tech by creating a platform centered on content-driven advertising and exceptional user experiences.

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We love innovation, and you will too

Readpeak by the numbers

1000+

Premium news sites

3000+

Brands trust us

~7000

Campaigns yearly

11

Markets

tomas

Our backstory

In 2014, Readpeak was founded to bring true native advertising online, inspired by print advertorials. Unlike others, the Readpeak platform was built from the ground up to match the look and feel of sites, benefiting advertisers, publishers, and audiences alike.

We prioritize great relationships

Over the years, we’ve partnered with leading publishers, global brands, and top media agencies. Along the way, our core philosophy has grown stronger: We’re not just a platform, but a partner in your success.

What we want to achieve

Our mission is to make premium native advertising easily available for brands and agencies, and have a good time while we’re at it.

new platform

“Working with Readpeak made it easy to deploy, monitor, and analyze the campaign”

Our values

Dare to challenge
Being told something is impossible only fires us up. We define our own path, take risks, and get things done.
People for people
We treat everyone as we would like to be treated ourselves. From quick support for our clients to supporting a work-life balance for our team, we take a human perspective to business.
Enjoy the ride
We love a good banter and having fun at work. After all, who wants to work with someone who isn’t?

Leadership

We are serious about being the best at what we do, but we’re relaxed in the way we do it.

  • Thomas Bailly

    Thomas Bailly

    Head of International Expansion

  • Jan Kumlin

    Jan Kumlin

    COO

  • Ville Veikkolainen

    Ville Veikkolainen

    Head of Performance

  • Felix Mensing

    Felix Mensing

    Head of Programmatic Partnerships

  • Tomas Forsbäck

    Tomas Forsbäck

    CEO

  • Juha Joutsiniemi

    Juha Joutsiniemi

    CFO

  • Dan Marklund

    Dan Marklund

    CBDO

  • Tuomo Tilli

    Tuomo Tilli

    CTO

Locally focused yet worldly

Our local presence ensures that we can offer the best possible solution for your market-specific needs.
​

  • Charles Duquesne

    Country Manager France
    Contact
    France

    France’s digital marketing landscape is shaped by strict privacy rules, strong publisher alliances, and a premium media culture. Native advertising thrives because French audiences favor subtle, context-rich formats over aggressive targeting.

    Ad requests:
    Ask sales
    AVG CTR:
    Ask sales
    AVG CPC:
    Ask sales
    Premium sites:
    +20

  • Max Fröhlich-Boyer

    Business Director Austria
    Contact
    Austria

    Austria’s digital advertising market is focused on programmatic and social media, with growing interest in native advertising. Strict privacy regulations make compliant strategies essential, similar to other European markets.

    Ad requests:
    +2 billion
    AVG CTR:
    0.20 – 0.40%
    AVG CPC:
    0.70 – 0.90 EUR
    Premium sites:
    +25

  • Niklas Wilsing

    Business Director Switzerland
    Contact
    Switzerland
    Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. There’s rising demand for cookieless targeting solutions that drive conversions, enhance engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.
    Ad requests:
    +2 billion
    AVG CTR:
    0.2 – 0.7%
    AVG CPC:
    0.7 – 1.3 CHF
    Premium sites:
    80+

  • Ernst Dirkzwager

    Country Manager Netherlands
    Contact
    Netherlands
    The digital advertising market in the Netherlands is highly advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant and cookieless targeting is increasing, as advertisers prioritize performance and data protection in line with strict Dutch regulations.
    Ad requests:
    +1.5 billion
    AVG CTR:
    0.15 – 0.60%
    AVG CPC:
    0.50 – 1.10 EUR
    Premium sites:
    +80

  • Blake Seabrook

    Country Manager UK
    Contact
    United Kingdom
    The UK advertising market is one of the most advanced in Europe, with digital ad spend leading. Native advertising is widely adopted, with publishers favouring formats that blend with content. Privacy-first solutions are gaining traction, as cookieless, data-driven targeting becomes more popular.
    Ad requests:
    +10 billion
    AVG CTR:
    0.20 – 0.50%
    AVG CPC:
    0.60 – 1.00 GBP
    Premium sites:
    +110

  • Martin Garfalk

    Country Manager Norway
    Contact
    Norway
    Norway leads in digitalisation, with over 70% of ad spend in digital channels. Trust in mainstream media is high, and publishers skillfully balance editorial and commercial content. Native advertising is embraced, driving high-quality traffic with users spending about 2 minutes on landing pages.
    Ad requests:
    +2 billion
    AVG CTR:
    0.40 – 0.60%
    AVG CPC:
    6.50 – 8.50 NOK
    Premium sites:
    +110

  • Brendan Carney

    Country Manager Sweden
    Contact
    Sweden
    With over 96% internet penetration, Sweden has 9.5 million active users. The country’s strong journalism roots have evolved with digitisation, creating a diverse publisher landscape. Readpeak provides access to over 150 premium Swedish-language websites, offering ample opportunities for advertisers.
    Ad requests:
    +4 billion
    AVG CTR:
    0.40 – 0.60%
    AVG CPC:
    6.80 – 9.20 SEK
    Premium sites:
    +150

  • Sarianna Haakana

    Country Manager Finland
    Contact
    Finland
    Finland is highly digitalized, with over 75% of ad spend in digital channels. Leading publishers skillfully blend editorial and commercial content, and native ads are well-integrated. Finnish users are highly engaged, spending 1.5 to 2 minutes on landing pages, showing the effectiveness of native placements.
    Ad requests:
    +2.5 billion
    AVG CTR:
    0.50 – 0.70%
    AVG CPC:
    0.60 – 0.80 EUR
    Premium sites:
    +150

  • Thomas Hartman

    Country Manager Denmark
    Contact
    Denmark
    Denmark’s digital ad market is highly developed, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.
    Ad requests:
    +1 billion
    AVG CTR:
    0.35 – 0.55%
    AVG CPC:
    3.70 – 4.50 DKK
    Premium sites:
    +150

  • Tim Beckmeyer

    Business Director Germany
    Contact
    Germany
    Germany is one of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.
    Ad requests:
    +10 billion
    AVG CTR:
    0.25 – 0.50%
    AVG CPC:
    0.60 – 0.80 EUR
    Premium sites:
    +240

Partnering with us means progress

Partnering with us means you gain access to new opportunities, innovation, and growth tailored to your needs.

We are hiring

Explore our openings and see how you can make your mark in a dynamic and supportive environment.

Investors

Backed by great investors, always open to talk with people who can fuel our journey.

Media kit

Download our logotype here, or request other assets from marketing@readpeak.com.

Current open positions

Join a growing team shaping the future of native advertising.

  • Senior Machine Learning Engineer

    When applying, please include your CV or a link to your LinkedIn profile, along with a brief note (3–5 sentences) describing the ML systems you’ve built or owned in production and the scale they operated at. Links to relevant projects, GitHub, or publications are welcome but optional.

    Tech
    Helsinki
    Apply

  • Open application

    We’re always on the lookout for talented, driven individuals to join our growing company. If you’re passionate, innovative, and ready to make an impact, we’d love to hear from you.

    Helsinki
    Apply

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