Nous aimons l’innovation, et vous aussi
Tout a commencé par la volonté de révolutionner le secteur des technologies publicitaires en créant une plateforme axée sur la publicité basée sur le contenu et offrant une expérience utilisateur exceptionnelle.
Readpeak by the numbers
1500+
Sites d’actualités premium
3500+
Les annonceurs nous font confiance
~8000
Campagnes par an
14
Marchés
Notre histoire
Readpeak a été fondé en 2014, dans le but d’apporter une réelle expérience native aux médias en ligne, inspirée des publireportages papier. La plateforme a été conçue pour s’adapter à l’apparence et l’expérience des sites, au bénéfice des annonceurs, des éditeurs et des utilisateurs.
Nous privilégions des relations solides
Au fil des ans, nous avons noué des partenariats avec des éditeurs de premier plan, des marques internationales et des agences médias de renom. Au cours de ce parcours, notre philosophie fondamentale s’est renforcée : nous ne sommes pas seulement une plateforme, mais un partenaire de votre réussite.
Notre ambition
Notre mission est de mettre facilement à la disposition des marques et des agences une publicité native haut de gamme, tout en prenant du plaisir à le faire.
« Grâce à Readpeak, le déploiement, le suivi et l’analyse de la campagne ont été simplifiés. »
Nos valeurs
Leadership
Nous prenons très au sérieux notre volonté d’être les meilleurs dans notre domaine, mais nous restons décontractés quant à la manière d’y parvenir.
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Tomas Forsbäck
CEO
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Sami Pippuri
CTO
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Juha Joutsiniemi
CFO
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Dan Marklund
CBDO
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Jan Kumlin
COO
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Thomas Bailly
VP Growth
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Ville Veikkolainen
Head of Performance
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Felix Mensing
Head of Programmatic Partnerships
Ancrés localement, ouverts sur le monde
Notre présence locale nous permet de vous proposer la meilleure solution possible pour les besoins spécifiques de votre marché.
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USA
The US digital ad market will reach $413B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate.Ad requests:
Ask salesAVG CTR:
Ask salesAVG CPC:
Ask salesPremium sites:
Ask sales -
Italy
Italy’s digital ad market will reach €7B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate. Premium publishers use native ads to protect readers and drive new revenue.Ad requests:
130-140 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.50 – 0.70€Premium sites:
+150 -
France
France’s digital marketing landscape is defined by strict privacy regulations and strong publisher partnerships, where native advertising thrives due to the preference for subtle, context-rich formats over aggressive targeting.
Ad requests:
130-140 billion /yAVG CTR:
0.10 – 0.25%AVG CPC:
0.50 – 0.90€Premium sites:
+100 -
Austria
Austria’s digital advertising market strongly focuses on programmatic advertising and social media. Strict privacy laws require businesses to use compliant strategies, similar to those in other European countries.Ad requests:
10-20 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.60 – 0.70€Premium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. Demand is rising for cookieless targeting solutions that drive conversions, boost engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
65-75 billion /yAVG CTR:
0.20 – 0.60%AVG CPC:
0.80 – 1.80€Premium sites:
90+ -
Netherlands
The digital advertising landscape is advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant, cookieless targeting is rising, with advertisers prioritizing performance and data protection in line with Dutch regulations.Ad requests:
50-60 billion /yAVG CTR:
0.20 – 0.70%AVG CPC:
0.50 – 1.50€Premium sites:
+80 -
United Kingdom
The UK advertising market is among the most advanced in Europe, with digital ad spending at the forefront. Native advertising is widely used, as publishers prefer formats that integrate seamlessly with content. Additionally, privacy-first solutions are becoming more popular, as cookieless and data-driven targeting gain traction.Ad requests:
60-70 billion /yAVG CTR:
0.15 – 0.30%AVG CPC:
0.50 – 1.60€Premium sites:
+110 -
Norway
With over 70% of ad spend in digital channels and high trust in mainstream media, publishers effectively balance editorial and commercial content. Native advertising is popular and attracts quality traffic, with users spending about 2 minutes on landing pages.Ad requests:
30-40 billion /yAVG CTR:
0.30 – 0.80%AVG CPC:
0.50 – 1.00€Premium sites:
+190 -
Sweden
With over 96% internet coverage and 9.5 million active users. Its strong journalism history supports a vibrant publishing scene. With Readpeak, advertisers can reach more than 200 premium Swedish-language websites, creating great opportunities for engagement.Ad requests:
30-40 billionAVG CTR:
0.30 – 1.0%AVG CPC:
0.50 – 1.20€Premium sites:
+200 -
Finland
Finland has over 75% of ad spending in digital channels. Leading publishers effectively blend editorial and commercial content, integrating native ads seamlessly. Finnish users engage well, spending 1.5 to 2 minutes on landing pages, highlighting the effectiveness of native placements.Ad requests:
20-30 billion /yAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80€Premium sites:
+150 -
Denmark
A highly developed digital ad market, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
30-40 billion /yAVG CTR:
0.25 – 1.0%AVG CPC:
0.50 – 0.70€Premium sites:
+180 -
Germany
One of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
145-155 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.80 – 1.50€Premium sites:
+300
S’associer avec nous, c’est avancer
S’associer avec nous, c’est accéder à de nouvelles opportunités, à l’innovation et à une croissance adaptée à vos besoins.
Actualités
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