Nous aimons l’innovation, et vous aussi
Tout a commencé avec notre volonté de révolutionner l’ad tech en créant une plateforme publicitaire centrée sur les contenus et sur des expériences utilisateur exceptionnelles.
Readpeak en chiffres
1000+
Sites d’actualités premium
3000+
Marques nous font confiance
~7000
Campagnes par an
11
Marchés
Notre histoire
Readpeak a été fondé en 2014, dans le but d’apporter une réelle expérience native aux médias en ligne, inspirée des publireportages papier. La plateforme a été conçue pour s’adapter à l’apparence et l’expérience des sites, au bénéfice des annonceurs, des éditeurs et des utilisateurs.
Nous privilégions des relations solides
Au fil des ans, nous avons noué des partenariats avec des éditeurs de premier plan, des marques internationales et les meilleures agences média. Et notre philosophie fondamentale s’est renforcée : nous ne sommes pas seulement une plateforme, mais un partenaire de votre réussite.
Notre ambition
Rendre la publicité native premium accessible à toutes les marques et agences, sans friction, et avec plaisir.
« Avec Readpeak, déployer, suivre et analyser la campagne a été d’une grande facilité »
Nos valeurs
Leadership
Nous prenons au sérieux d’être les meilleurs dans notre domaine, tout en restant détendus dans notre manière de faire.
-
Thomas Bailly
Head of International Expansion
-
Jan Kumlin
COO
-
Ville Veikkolainen
Head of Performance
-
Felix Mensing
Head of Programmatic Partnerships
-
Tomas Forsbäck
CEO
-
Juha Joutsiniemi
CFO
-
Dan Marklund
CBDO
-
Tuomo Tilli
CTO
Ancrés localement, ouverts sur le monde
Notre présence locale nous permet de vous proposer la meilleure solution possible pour les besoins spécifiques de votre marché.
-
France
France’s digital marketing landscape is shaped by strict privacy rules, strong publisher alliances, and a premium media culture. Native advertising thrives because French audiences favor subtle, context-rich formats over aggressive targeting.
Ad requests:
Ask salesAVG CTR:
Ask salesAVG CPC:
Ask salesPremium sites:
+20 -
Austria
Austria’s digital advertising market is focused on programmatic and social media, with growing interest in native advertising. Strict privacy regulations make compliant strategies essential, similar to other European markets.
Ad requests:
+2 billionAVG CTR:
0.20 – 0.40%AVG CPC:
0.70 – 0.90 EURPremium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. There’s rising demand for cookieless targeting solutions that drive conversions, enhance engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
+2 billionAVG CTR:
0.2 – 0.7%AVG CPC:
0.7 – 1.3 CHFPremium sites:
80+ -
Netherlands
The digital advertising market in the Netherlands is highly advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant and cookieless targeting is increasing, as advertisers prioritize performance and data protection in line with strict Dutch regulations.Ad requests:
+1.5 billionAVG CTR:
0.15 – 0.60%AVG CPC:
0.50 – 1.10 EURPremium sites:
+80 -
United Kingdom
The UK advertising market is one of the most advanced in Europe, with digital ad spend leading. Native advertising is widely adopted, with publishers favouring formats that blend with content. Privacy-first solutions are gaining traction, as cookieless, data-driven targeting becomes more popular.Ad requests:
+10 billionAVG CTR:
0.20 – 0.50%AVG CPC:
0.60 – 1.00 GBPPremium sites:
+110 -
Norway
Norway leads in digitalisation, with over 70% of ad spend in digital channels. Trust in mainstream media is high, and publishers skillfully balance editorial and commercial content. Native advertising is embraced, driving high-quality traffic with users spending about 2 minutes on landing pages.Ad requests:
+2 billionAVG CTR:
0.40 – 0.60%AVG CPC:
6.50 – 8.50 NOKPremium sites:
+110 -
Sweden
With over 96% internet penetration, Sweden has 9.5 million active users. The country’s strong journalism roots have evolved with digitisation, creating a diverse publisher landscape. Readpeak provides access to over 150 premium Swedish-language websites, offering ample opportunities for advertisers.Ad requests:
+4 billionAVG CTR:
0.40 – 0.60%AVG CPC:
6.80 – 9.20 SEKPremium sites:
+150 -
Finland
Finland is highly digitalized, with over 75% of ad spend in digital channels. Leading publishers skillfully blend editorial and commercial content, and native ads are well-integrated. Finnish users are highly engaged, spending 1.5 to 2 minutes on landing pages, showing the effectiveness of native placements.Ad requests:
+2.5 billionAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80 EURPremium sites:
+150 -
Denmark
Denmark’s digital ad market is highly developed, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
+1 billionAVG CTR:
0.35 – 0.55%AVG CPC:
3.70 – 4.50 DKKPremium sites:
+150 -
Germany
Germany is one of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
+10 billionAVG CTR:
0.25 – 0.50%AVG CPC:
0.60 – 0.80 EURPremium sites:
+240
S’associer avec nous, c’est avancer
S’associer avec nous, c’est accéder à de nouvelles opportunités, à l’innovation et à une croissance adaptée à vos besoins.
Postes actuellement ouverts
Rejoignez une équipe en pleine croissance qui façonne l’avenir de la publicité native.
-
Senior Machine Learning Engineer
When applying, please include your CV or a link to your LinkedIn profile, along with a brief note (3–5 sentences) describing the ML systems you’ve built or owned in production and the scale they operated at. Links to relevant projects, GitHub, or publications are welcome but optional.
-
Open application
We’re always on the lookout for talented, driven individuals to join our growing company. If you’re passionate, innovative, and ready to make an impact, we’d love to hear from you.
Actualités
Recevez les dernières analyses et actus directement depuis notre newsroom.