Wij houden van innovatie, net als onze gebruikers
Het begon allemaal met het voornemen om een revolutie teweeg te brengen in de advertentietechnologie door een platform te ontwikkelen dat draait om inhoudgerichte reclame en een uitzonderlijke gebruikerservaring.
Readpeak by the numbers
1500+
Premium nieuwssites
3500+
Adverteerders vertrouwen op ons
~8000
Campagnes per jaar
14
Markten
Onze achtergrond
In 2014 werd Readpeak opgericht om echte native advertising online aan te bieden, geïnspireerd door advertorials in print. In tegenstelling tot anderen is het Readpeak-platform vanaf de start opgebouwd om aan te sluiten bij de look-and-feel van sites, wat zowel adverteerders, uitgevers als lezers ten goede komt.
Wij geven prioriteit aan goede relaties
In de loop der jaren hebben we samengewerkt met toonaangevende uitgevers, internationale merken en vooraanstaande mediabureaus. Daarbij is onze kernfilosofie steeds sterker geworden: we zijn niet zomaar een platform, maar een partner in uw succes.
Wat we willen bereiken
Onze missie is om hoogwaardige native advertising gemakkelijk toegankelijk te maken voor merken en bureaus, en daar ondertussen veel plezier aan te beleven.
“Dankzij de samenwerking met Readpeak was het eenvoudig om de campagne te lanceren, te monitoren en te analyseren”
Onze waarden
Leiderschap
We nemen het serieus om de beste te zijn in wat we doen, maar we gaan er ontspannen mee om.
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Tomas Forsbäck
CEO
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Sami Pippuri
CTO
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Juha Joutsiniemi
CFO
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Dan Marklund
CBDO
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Jan Kumlin
COO
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Thomas Bailly
VP Growth
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Ville Veikkolainen
Head of Performance
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Felix Mensing
Head of Programmatic Partnerships
Lokaal gericht en toch werelds
Onze lokale aanwezigheid zorgt ervoor dat we de best mogelijke oplossing kunnen bieden voor uw marktspecifieke behoeften.
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USA
The US digital ad market will reach $413B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate.Ad requests:
Ask salesAVG CTR:
Ask salesAVG CPC:
Ask salesPremium sites:
Ask sales -
Italy
Italy’s digital ad market will reach €7B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate. Premium publishers use native ads to protect readers and drive new revenue.Ad requests:
130-140 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.50 – 0.70€Premium sites:
+150 -
France
France’s digital marketing landscape is defined by strict privacy regulations and strong publisher partnerships, where native advertising thrives due to the preference for subtle, context-rich formats over aggressive targeting.
Ad requests:
130-140 billion /yAVG CTR:
0.10 – 0.25%AVG CPC:
0.50 – 0.90€Premium sites:
+100 -
Austria
Austria’s digital advertising market strongly focuses on programmatic advertising and social media. Strict privacy laws require businesses to use compliant strategies, similar to those in other European countries.Ad requests:
10-20 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.60 – 0.70€Premium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. Demand is rising for cookieless targeting solutions that drive conversions, boost engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
65-75 billion /yAVG CTR:
0.20 – 0.60%AVG CPC:
0.80 – 1.80€Premium sites:
90+ -
Netherlands
The digital advertising landscape is advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant, cookieless targeting is rising, with advertisers prioritizing performance and data protection in line with Dutch regulations.Ad requests:
50-60 billion /yAVG CTR:
0.20 – 0.70%AVG CPC:
0.50 – 1.50€Premium sites:
+80 -
United Kingdom
The UK advertising market is among the most advanced in Europe, with digital ad spending at the forefront. Native advertising is widely used, as publishers prefer formats that integrate seamlessly with content. Additionally, privacy-first solutions are becoming more popular, as cookieless and data-driven targeting gain traction.Ad requests:
60-70 billion /yAVG CTR:
0.15 – 0.30%AVG CPC:
0.50 – 1.60€Premium sites:
+110 -
Norway
With over 70% of ad spend in digital channels and high trust in mainstream media, publishers effectively balance editorial and commercial content. Native advertising is popular and attracts quality traffic, with users spending about 2 minutes on landing pages.Ad requests:
30-40 billion /yAVG CTR:
0.30 – 0.80%AVG CPC:
0.50 – 1.00€Premium sites:
+190 -
Sweden
With over 96% internet coverage and 9.5 million active users. Its strong journalism history supports a vibrant publishing scene. With Readpeak, advertisers can reach more than 200 premium Swedish-language websites, creating great opportunities for engagement.Ad requests:
30-40 billionAVG CTR:
0.30 – 1.0%AVG CPC:
0.50 – 1.20€Premium sites:
+200 -
Finland
Finland has over 75% of ad spending in digital channels. Leading publishers effectively blend editorial and commercial content, integrating native ads seamlessly. Finnish users engage well, spending 1.5 to 2 minutes on landing pages, highlighting the effectiveness of native placements.Ad requests:
20-30 billion /yAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80€Premium sites:
+150 -
Denmark
A highly developed digital ad market, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
30-40 billion /yAVG CTR:
0.25 – 1.0%AVG CPC:
0.50 – 0.70€Premium sites:
+180 -
Germany
One of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
145-155 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.80 – 1.50€Premium sites:
+300
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Nieuws en updates
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