Amiamo l’innovazione, come te
Siamo partiti con un obiettivo chiaro: trasformare l’ad-tech. Per farlo, abbiamo creato una piattaforma focalizzata sul content advertising, capace di mettere sempre al centro l’esperienza dell’utente
Readpeak in cifre
1500+
Editori premium
3500+
Brand si affidano a noi
~8000
Campagne all’anno
14
Mercati
La nostra storia
Dal 2014 portiamo il vero native advertising nel mondo digitale, evolvendo il concetto di pubbliredazionale cartaceo. Readpeak è stata creata fin dall’inizio per fondere il contenuto armoniosamente con lo stile di ciascun sito, offrendo un’esperienza di valore per inserzionisti, editori e lettori
Diamo valore alle partnership
Nel corso degli anni abbiamo stretto collaborazioni con editori leader del settore, brand globali e agenzie pubblicitarie. Lungo questo percorso, la nostra filosofia di base si è rafforzata: non siamo solo una piattaforma, ma un partner per il tuo successo.
Cosa vogliamo ottenere
La nostra missione è rendere facilmente accessibile la pubblicità nativa di alta qualità per i marchi e le agenzie, divertendoci nel farlo.
“La collaborazione con Readpeak ha semplificato la configurazione e l’analisi della campagna”
I nostri valori
Leadership
Prendiamo molto sul serio l’obiettivo di essere i migliori nel nostro campo, ma lo facciamo con uno stile di lavoro sereno e informale.
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Tomas Forsbäck
CEO
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Juha Joutsiniemi
CFO
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Dan Marklund
CBDO
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Jan Kumlin
COO
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Thomas Bailly
VP Growth
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Ville Veikkolainen
Head of Performance
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Felix Mensing
Head of Programmatic Partnerships
Presenza locale, visione globale
La nostra presenza locale sul territorio ci permette di offrire soluzioni su misura, perfettamente modellate sulle esigenze specifiche del tuo mercato.
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Italy
Italy’s digital ad market will reach €7B by 2026, led by video. Advertisers seek measurable, cookieless formats that balance brand and performance. Agencies want unique inventory as platforms consolidate. Premium publishers use native ads to protect readers and drive new revenue.Ad requests:
130-140 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.50 – 0.70€Premium sites:
+150 -
France
France’s digital marketing landscape is defined by strict privacy regulations and strong publisher partnerships, where native advertising thrives due to the preference for subtle, context-rich formats over aggressive targeting.
Ad requests:
130-140 billion /yAVG CTR:
0.10 – 0.25%AVG CPC:
0.50 – 0.90€Premium sites:
+100 -
Austria
Austria’s digital advertising market strongly focuses on programmatic advertising and social media. Strict privacy laws require businesses to use compliant strategies, similar to those in other European countries.Ad requests:
10-20 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.60 – 0.70€Premium sites:
+25 -
Switzerland
Switzerland’s advertising market is steadily growing, with agencies and brands seeking non-intrusive formats from premium publishers. Demand is rising for cookieless targeting solutions that drive conversions, boost engagement, and meet Swiss advertisers’ high standards for quality and privacy compliance.Ad requests:
65-75 billion /yAVG CTR:
0.20 – 0.60%AVG CPC:
0.80 – 1.80€Premium sites:
90+ -
Netherlands
The digital advertising landscape is advanced, with a focus on innovation and user-friendly formats. Demand for privacy-compliant, cookieless targeting is rising, with advertisers prioritizing performance and data protection in line with Dutch regulations.Ad requests:
50-60 billion /yAVG CTR:
0.20 – 0.70%AVG CPC:
0.50 – 1.50€Premium sites:
+80 -
United Kingdom
The UK advertising market is among the most advanced in Europe, with digital ad spending at the forefront. Native advertising is widely used, as publishers prefer formats that integrate seamlessly with content. Additionally, privacy-first solutions are becoming more popular, as cookieless and data-driven targeting gain traction.Ad requests:
60-70 billion /yAVG CTR:
0.15 – 0.30%AVG CPC:
0.50 – 1.60€Premium sites:
+110 -
Norway
With over 70% of ad spend in digital channels and high trust in mainstream media, publishers effectively balance editorial and commercial content. Native advertising is popular and attracts quality traffic, with users spending about 2 minutes on landing pages.Ad requests:
30-40 billion /yAVG CTR:
0.30 – 0.80%AVG CPC:
0.50 – 1.00€Premium sites:
+190 -
Sweden
With over 96% internet coverage and 9.5 million active users. Its strong journalism history supports a vibrant publishing scene. With Readpeak, advertisers can reach more than 200 premium Swedish-language websites, creating great opportunities for engagement.Ad requests:
30-40 billionAVG CTR:
0.30 – 1.0%AVG CPC:
0.50 – 1.20€Premium sites:
+200 -
Finland
Finland has over 75% of ad spending in digital channels. Leading publishers effectively blend editorial and commercial content, integrating native ads seamlessly. Finnish users engage well, spending 1.5 to 2 minutes on landing pages, highlighting the effectiveness of native placements.Ad requests:
20-30 billion /yAVG CTR:
0.50 – 0.70%AVG CPC:
0.60 – 0.80€Premium sites:
+150 -
Denmark
A highly developed digital ad market, with over 70% of spend allocated online. Danish publishers are skilled at blending native ads with editorial content, creating seamless and non-intrusive user experiences.Ad requests:
30-40 billion /yAVG CTR:
0.25 – 1.0%AVG CPC:
0.50 – 0.70€Premium sites:
+180 -
Germany
One of Europe’s largest digital advertising markets, with strict GDPR shaping the industry. Native advertising is growing, driven by privacy-conscious, data-compliant solutions.Ad requests:
145-155 billion /yAVG CTR:
0.20 – 0.40%AVG CPC:
0.80 – 1.50€Premium sites:
+300
Collaborare con noi significa progredire
Collaborare con noi significa avere accesso a nuove opportunità, innovazione e crescita su misura per le vostre esigenze.
Notizie e aggiornamenti
Ricevi le ultime notizie e gli aggiornamenti direttamente dalla nostra redazione.