Total Clicks :+40 000
Average CPC : 0,34 €
Average CTR : 0,82 %
Budget :+10 000 €
Netrauta.fi is Finland's leading online store for DIY home renovation, with a selection of more than 300,000 products from over 1000 diverse brands to fulfill decoration, bathroom, sauna, kitchen, yard and free-time renovation dreams.
On a daily basis Netrauta seeks to implement marketing strategies that enable it to reach its target audience. Among its strategies is offering interesting content about renovation and construction to interested Finns between the ages of 24 and 65. A successful strategy example is native advertising done in collaboration with well-known public figures.
For example, one campaign was implemented during the springtime bathroom and sauna renovation season when Netrauta’s store and website were running special deals on those products. In order to raise interest during the campaign, Netrauta cooperated with well-known Finns, like radio and TV host Sami Kuronen, whose wide audience reaches men and women of all ages.
Netrauta has chosen a native advertising strategy that takes into account the seasonality of its offerings (e.g. peak outdoors renovation season) with the end goal of inspiring people to make their house renovation dreams come true at the right moment.
After carefully evaluating other industry players, Netrauta chose Readpeak for its ease, high transparency and wide, premium media selection. Also the added value and support received from Readpeak in campaign planning and in platform usage helped seal the deal.
The same campaign materials were simultaneously run on diﬀerent social media channels including Facebook, Instagram and YouTube. The same materials were also shared via newsletter to current Netrauta customers.
To implement its native strategy with Readpeak, Netrauta built numerous campaigns with the following objectives:
Overall, the key results obtained from its native campaigns were as follows:
Total Clicks: +40K
Average CPC: 0.34€
Average CTR: 0.82%
The best-performing campaign was the one mentioned above with Sami Kuronen, which achieved the following results during the 28 days it ran:
Total Clicks: 4 977
Average CPC: 0.21 €
Average CTR: 2.01%
Budget: +1000 €
Native advertising generated broad interest that resulted in a 98% increase in the number of visitors in relation to the number of impressions. The entertaining and inspiring content created in collaboration with strategic partners stunningly raised the average reading time to over 3 minutes.
Here are all of the main results data:
Additionally, due to the quality of traﬃc generated by Readpeak’s campaigns, taking the Facebook campaign as the benchmark, these new visitors led to a 10% increase in conversions - representing a significant return on investment.
Overall, Netrauta met and even exceeded all the pre-campaign objectives and ended up being very satisﬁed with its results.
Native advertising is an effective way of raising interest and reaching interested users from traditional media. High-quality traffic to your own media brings business and supports the commercial role of other online channels. As a form of advertising, native advertising enables current and potential customers to be inspired in their everyday life.
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