Achieving strong engagement with native ads

The challenge

Praxis is a leading Dutch home improvement retailer, serving both DIY consumers and semi-professionals. With a strong national presence and a focus on seasonal, solution-driven content, Praxis combines in-store expertise with digital innovation to drive customer engagement and sales.

For the spring season, Praxis wanted to address the increased demand around outdoor maintenance and garden care. The challenge was to create content that would not only drive traffic, but also engage audiences in a way that would translate into higher-quality visits and purchases.

The solution

To tap into seasonal relevance, we launched a native campaign focused on lawn maintenance, which becomes top of mind as spring arrives. Although the image used was not particularly eye-catching, the campaign stood out thanks to clear, practical messaging and perfect seasonal timing. It utilized headlines such as “Want to know how to get rid of green algae on your tiles?” — directly addressing a familiar and timely issue for many homeowners.

The accompanying content provided hands-on advice, and ad variations emphasized benefits, how-to tips, and the importance of regular maintenance. By incorporating seasonal pain points into creatives, Praxis was able to capture strong engagement and clear intent.

The results

Top performing creative

Headline
Removing green deposits: Tips for a sparkling patio

Intro
One job that comes back every year is removing green deposits.

CTA
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The campaign results showed that creatives tied to seasonal or trending topics significantly outperformed standard native campaigns. With the automatic budget optimization, it was easy to identify which creatives resonated most with audiences, ensuring budgets flowed toward top performers. Lastly, Praxis and the team were impressed by the platform’s user-friendliness, the clarity of reporting options, and the ease of generating AI-powered creatives. Together, these elements made running and optimizing the campaign simple and effective.