We have grown into one of the leading players in programmatic native advertising, trusted by thousands of brands across nine markets. As a next step, we’re entering the world of video, with a format that combines the immersive power of video with the seamless experience of native advertising. This new format is designed to integrate naturally into readers’ news feeds while effectively capturing attention and driving engagement.
Available from day one across all markets
From launch, the new video format is available in all our markets and can be purchased programmatically through the Readpeak platform. It runs across top-tier premium publishers, ensuring brand-safe, high-quality placement at scale.
The results speak for themselves
We’ve run a beta phase in multiple markets, testing the product for a significant amount of time. The results have been outstanding, with strong performance in key areas such as engagement rates, traffic quality, and view-through completion, culminating in several best-in-class case studies.
“There is clearly demand for a video product that blends in to stand out – one that’s driven by the metrics video budgets should be built on: CPCV,” says Readpeak CEO, Tomas Forsbäck.
Earlier this year, we conducted a study among our clients to understand which ad formats they expect to see the most growth in over the next 12 months. Video Native is something many brands haven’t utilized but have an appetite to test, with 51.8% stating they believe it has the highest growth potential in the year ahead.
The metric that matters: CPCV
Readpeak has long been known for enabling CPC bidding on programmatic inventory, something most DSPs don’t offer. With the launch of Video Native, we’ve rebuilt our optimization algorithms to reflect the logic of video budgets. Advertisers can now bid and pay based on CPCV (cost-per-completed-view), giving them greater control over both spend and outcome. On our platform, a completed view indicates a true view where the video has been viewed to 100%.
“We live in a world where the majority of digital ad spend already goes to various video formats and channels,” says Tomas Forsbäck. “What we bring to the game is Readpeak’s proven optimization technology combined with CPCV bidding, all delivered within our premium and transparent inventory.”