How Audible achieved significant uplift with AI-powered native ads
How Audible achieved significant uplift with AI-powered native ads
The challenge
Native advertising quality has declined in recent years, often used purely for lower-funnel conversion strategies. Audible wanted to break that pattern and engage audiences earlier in the purchase journey: In the exploration and consideration stages, where genuine engagement happens.
Before this, few brands had explored using an automated native advertising solution as a creative testing tool. Audible was now looking for a way to scale high-quality, relevant native campaigns that could be launched more efficiently, without compromising its premium brand standards. In short, they wanted to:
— Understand better content promotion. Assess the viability of premium, native display content.
— Evaluate if integrated display can contribute to performance in addition to awareness.
— Future implication – data from this test will inform the potential reintroduction of display channels in 2026
The solution
The Readpeak platform’s AI-powered templating technology provided Audible with a bespoke automated native solution. This system enabled the creation and modification of content in seconds, allowing for instant A/B testing and seamless integration with Audible’s existing site content. Rather than make an ad, then distribute it, Audible could adapt existing assets instantly, transforming content into native formats optimized for engagement across multiple publishers.
Using Audible Originals featuring Alan Partridge, French & Saunders, Peter Dinklage, and other leading series and episodes across 19 different categories, the campaign rapidly expanded from eight core creative executions to over 100 ad variations — all produced in a matter of moments.
Each variation linked to its own tailored landing page, creating a rich, content-driven ecosystem that allowed Audible to compare different creative directions, measure audience response, and optimize instantly across premium publisher environments.
And, as usual: All formats (BB, MPU, DMPU, native ad) automatically adapted to match each publisher’s design and layout, ensuring a premium experience.
Results
The campaign delivered 52.9 million impressions and 81,365 click-throughs, exceeding all performance targets. According to a CINT Brand Lift Study, Audible saw significant uplifts across all key brand metrics:
| Metric | Uplift |
|---|---|
| Ad recall | +12.7% |
| Brand favorability | +17.2% |
| Brand awareness | +11.5% |
| Brand consideration | +7% |
| Brand attributes | +8.4% |
- 52.9 million impressions
- 81,365 click-throughs
- 100% delivered via trusted publishers
This campaign showed that AI and automation can take native advertising further than just building awareness or driving conversions. When you add creativity and work with strong publishers, native ads can boost engagement and help brands grow.
In my time at CINT, I have never seen all green KPIs. These are the level of results I would have dreamed of when I worked in advertising.
Readpeak provided an outstanding opportunity to simultaneously test a variety of creative content formats, all within highly credible and trusted media environments. The campaign execution was seamless, efficient, and remarkably fast. I would confidently recommend Readpeak to anyone seeking premium native advertising solutions that deliver both scale and quality.
Premium native ads improved key brand metrics in the middle of the funnel, as shown by the Brand Lift Study. The study found big increases in awareness, favourability, and consideration. These results show that premium native ads reach people and keep their attention long enough to influence how they think and feel about a brand.
- AI templating saved time, allowed instant creative variation, and improved optimisation.
- Real-world imagery and celebrity association delivered a stronger emotional response and performance.
- And the campaign proved that automation doesn’t mean compromise — it means agility, precision, and creative freedom.
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