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Online video ads are hot. But what will make them endure?

[By Tomas Forsbäck] Digital video advertising is booming, with U.S. spending projected to surpass $80 billion...

What a year of Benelux case studies taught us about native advertising

Over the past year, brands and agencies across the Netherlands and Belgium have shared what worked...

Nordic Mode: The leadership alternative to Silicon Valley

[By Tomas Forsbäck] American business leadership culture is pulling toward a particular extreme. The founder mode...

AI is killing generic ad inventory

[By Tomas Forsbäck] Generative AI is changing how people discover information, and that change directly affects...

Banner blindness is not a creative problem

[By Tomas Forsbäck] A conversation I had recently with an adtech executive at an American independent...

Get to know: Thomas Bailly, Head of International Growth

Thomas Bailly recently joined Readpeak to drive the company’s expansion into new markets. Working from London,...

Growing our European presence

We’re excited to share two important additions to the Readpeak team as we continue expanding our...

Building a strong foundation in France

We have now brought the Readpeak platform to France, bringing premium user experience and transparency to...

Expanding our Swedish team

We’re strengthening our Stockholm office with recruitments from Curamando and Google. Alexander Hämäläinen is...

Helena Murphy, Business Lead: The shift in the UK market

Something fundamental is shifting in UK advertising. After decades of chasing clicks and interrupting audiences, brands...

The strategic value of Video Native

Video Native takes video beyond interruptive ads, placing it naturally within trusted content. This way, audiences...

Gearing up in Germany ahead of DMEXCO

Germany is one of Europe’s largest digital advertising markets — and one of the most complex....

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