Setting up a programmatic native ads campaign with Readpeak is extremely easy. 

In order to be able to craft and launch your campaign in 15 minutes, we recommend following these 4 steps: 

1. Having a Landing page/URL ready 

Your blog articles are great content to promote with native advertising on online media, together with a landing page containing a lead magnet. 

If you are in the planning phase of the content to be promoted, have a look at our landing page best practices here. 

Don’t have time to create a landing page and you want to reach your target audience as soon as possible? Readpeak has the right format for you: Instant Articles , the new and innovative ways of driving high engaging visitors to your website, even if you don’t have a url or landing page ready. Read more about this format here. 

2. Plan the content for ⅗ ad variations

At the beginning of any new advertising journey, the key is to test, test, and test. 

Prepare the content (headline, teaser, images) for at least 3 to 5 different ad variations and test as many points as possible. Learn more about how to create SMART native ad here. 

3. Plan your campaign spending

Readpeak doesn’t require a minimum or maximum spend o native advertising campaigns. Also, there is no platform fee, so you will be charged only for the CPC. 

The budget depends on your goals and what you want to achieve. 

For a test campaign we usually recommend 3000€ in order to get enough traffic and to verify the effect and quality

4. Set up the Readpeak Pixel for conversion tracking

Before launching your campaign, we strongly recommend setting up conversion tracking to measure your goals. Adding the Readpeak Pixel and tracking your conversions and goals it’s very easy. Here are all of the instructions for the set up. 

For more questions on setting up your native campaigns, please contact us in-app chat or at support@readpeak.com.