1. Create a campaign

Here are all the steps you need to know to build a campaign that incorporates a native approach to advertising for effective results. When setting up your first campaign, especially a native advertising campaign, focus on integrating the most effective native strategy for your advertising goals.

Campaign name
Begin by setting a name for your campaign. This name will be visible on your invoice, so make sure it accurately represents your campaign.
Campaign currency
Choose the currency you’d like to use for this campaign. Once set, the currency cannot be changed after the campaign is created, so choose wisely.
2. Select ad format

Choose the ad format that best suits your campaign objectives. As part of your overall native advertising campaign strategy, consider which will resonate most with your audience. Need more information about each ad format? Check out our comprehensive guide for detailed explanations and examples.

Content native
Ideal for promoting blog articles, landing pages, or other content-focused materials.
Product native
Perfect for showcasing products or services within native ad placements.
Instant article
Explore innovative ways to drive high engagement to your website, even without a URL or landing page.
3. Add/edit landing pages and URLs

Choose the ad format that best suits your campaign objectives. It’s crucial to align your landing pages and every URL with the intent of your campaign—especially if you’re running native advertising. Doing so will drive optimal performance and boost your native advertising campaign results. Need more information about each ad format? Check out our comprehensive guide for detailed explanations and examples.

Enter URLs
Enter the URLs you’d like to import content from.

Approved content for Content native campaigns includes blogs, articles, and landing pages focused on content, which can also include links to videos.

Front pages and product pages are allowed for Product native campaigns.
Create ad variations
The platform generates one ad variation based on the content from the landing page.

If you want to add more creatives, you can add as many variations as you like for your Readpeak campaign.

We recommend adding at least 3-5 variations per article.
4. Edit flight times and manage your ad group
Adjust flight times
Set the flight times for your ad group by specifying the desired number of clicks or the start and end dates for your ads.
Add trackers
Enhance your campaign tracking by adding impression pixels and click tags to monitor performance.
Duplicate and preview
creatives
Easily duplicate your ads within the ad group to create variations, and preview them to ensure they meet your campaign goals before going live. These actions help you fine-tune your campaign and optimize its effectiveness.
5. How to add click tracker
Adding click trackers
Once your ads are created, you can enhance tracking by adding click trackers and impression pixels. Simply locate the “edit click target URL” button over your ads
Add click tag
tracking URL
Add the click tag tracking URL to the “click target URL” field. This will redirect the user to the specified URL.

Dynamic tokens
for click trackers
You can add dynamic tokens in click URLs to get more specific information with each click.

Impression pixel/
tracking
Place the URL of the impression tracking pixel directly into the “Impression Tracking Pixel” field. Do not place the whole tag, only the URL link.
6. Campaign settings

Before launching your campaign, ensure you’ve configured the following settings to align with your campaign objectives and budget. This is essential for the success of a native campaign, especially when your main focus is a native advertising campaign aimed at specific goals.

Campaign time
Choose between continuous or limited campaign duration. If you opt for limited, specify the start date and end date accordingly.
Advanced budgeting
Split longer campaigns into shorter periods with different budgets.
Budget type
Select daily, weekly, or lifetime budgeting options based on your preference.
Budget
Set your campaign budget based on your advertising goals and financial resources.
Maximum CPC level
Specify the maximum cost per click bid for your campaign.
7. Targeting

Choose your targeting strategy to ensure your ads reach the right audience. When planning targeting for a campaign, consider how each native advertising element in your overall campaign structure can convert the right users.

Automatic targeting
Let our system automatically optimize your campaign targeting for optimal performance.
Segments
Utilize segments to target specific performance signals for your chosen category.
Budget
Set your campaign budget based on your advertising goals and financial resources.
Maximum CPC level
Specify the maximum cost per click bid for your campaign.
8. Advanced settings

Unlock additional customization options and fine-tune your campaign settings to maximize performance. In many cases, the advanced settings you tweak can elevate your brand’s native advertising campaign to new heights and deliver remarkable results.

Frequency capping
Control the frequency at which ads from an ad group are shown to users within 24 hours.
Device targeting
Choose which devices your ads are displayed on: Desktop, mobile or tablet.
Budget spending
Determine how your campaign budget is allocated.
Campaign promotion
time span
Schedule your campaign to run on specific days of the week and hours of the day.
Geo targeting
Target readers based on their location, whether it’s a country, city, region, or zip code.
Dynamic UTM
parameters for
Google Analytics
Enable dynamic UTM parameters to automatically generate UTM parameters for tracking campaign performance in Google Analytics.
9. Media selection

Choose the perfect publishers and news media outlets to showcase your native ads. Ultimately, careful media selection enhances the quality and reach of your native advertising campaign strategy, ensuring your message appears where it matters most.

Search and select
Explore a wide range of publishers and news media by filtering them based on category, language, country, or name.
Placement settings
Customize settings for each selected media outlet to optimize your campaign’s performance.

If you have any questions or need help with the setup, reach out to us in the platform chat. For more insights about running a native advertising campaign or if you need strategy tweaks, don’t hesitate to contact our support team for advertising guidance.