Readpeak knowledge base

The Conversion optimization uses conversion data to understand what ad and which sites converts the best. The data is fed into our algorithms and the more data we have the more accurate the optimization will be. To maximize the effect you can build conversion funnels with several conversion goals. In this way you can feed in purch-intent data to start optimizing early on potentially high-conversion traffic.

When enabling CPA optimization the platform always uses time spent on site as one indicator of quality traffic, but you can add as many "soft goals" as you wish.

By drag-and-drop order the priority of the conversion funnel goals. Priority 1 is always the final goal the algorithm will optimize towards.

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Example of conversion funnel optimization

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How to enable optimization towards Conversions

Once you have created your native campaign, go to "Campaign Tracking" and on top of the goal's dashboard there is the option to optimise based Conversions.

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Remember to SAVE every time you make changes to your native advertising campaign on Readpeak.

For more questions on setting up your native advertising campaign, please contact us in-app chat or at support@readpeak.com.

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Readpeak knowledge base

Prepareyour nativE setup before you build your campaign

1.0 Prepare your setup before you build your native campaign with Readpeak

1.1 Build a powerful landing page for content native campaign

1.3 Best practices for crafting headlines that drive conversions

Build your native campaign

2.0 Build your native campaign

2.1 Setting up your programmatic native campaign in Readpeak

2.3 Adding your native ads to the campaign

2.3.1 Creating several ad-variations per adgroup

2.3.2 Adding Impression pixels and click tags to your native ads

2.3.3 Limit click or budget per ad group

2.3.4 Limit promotion time span for your ad group

2.4 Campaign basic settings

2.4.1 Chose time settings for your campaign

2.4.2 Choose budget type and set budget for your campaign

2.4.3 Set a BID price for your campaign

2.5 Apply targeting for your campaign

2.5.1 Choose targeting options

2.6 Apply advanced settings

2.6.1 Frequency capping

2.6.2 Target specific devices

2.6.3 Settings for budget spending

2.6.4 Campaign promotion timespan

2.6.5 Geo Targeting

2.6.6 Dynamic UTM parameters for Google Analytics

2.7.1 Search and select relevant publishers and news media for your campaign

2.7.2 Media specific settings

Learn to use The native campaign page

3.1 Handle your native ads in your campaigns

3.1.1 How to add new landing pages to an existing campaign

3.1.2 How to add or duplicate native ads inside an ad group

3.1.3 How to limit certain native ads to certain media selections

3.1.4 AI Ads

3.2 Handle your media selections in your native campaigns

3.2.1 See and edit your chosen media selections

3.2.2 Add or remove medias in your campaign

3.2.3 Media approval for your native campaign

3.2 Handle your media selections in your native campaigns

Implement Readpeak tracking to your native campaigns

4.1 About Readpeak tracking script

4.2 Readpeak Tracking Google Tag Manager

4.3 Implementation of the Readpeak Pixel

4.4 Add conversion tracking to your campaign

4.5 Google click tracker and tracking script

4.5 Statistics in Google Analytics

4.6 Statistics in Google Analytics 4

The Reapeak CampaigN Dashboard

5.0 The Readpeak Dashboard

Optimize Your native campaign

6.0 Optimize your native campaign

6.2 Optimize for high CTR

6.3 Optimize for CPA and conversions

Campaign Reporting

7.1 PDF Reports

7.2 Readpeak Data API

6.3 Optimize for CPA and conversions

How to enable optimization towards Conversions