Readpeak knowledge base

Prepareyour nativE setup before you build your campaign

1.0 Prepare your setup before you build your native campaign with Readpeak

1.1 Build a powerful landing page for content native campaign

1.3 Best practices for crafting headlines that drive conversions

Build your native campaign

2.0 Build your native campaign

2.1 Setting up your programmatic native campaign in Readpeak

2.3 Adding your native ads to the campaign

2.3.1 Creating several ad-variations per adgroup

2.3.2 Adding Impression pixels and click tags to your native ads

2.3.3 Limit click or budget per ad group

2.3.4 Limit promotion time span for your ad group

2.4 Campaign basic settings

2.4.1 Chose time settings for your campaign

2.4.2 Choose budget type and set budget for your campaign

2.4.3 Set a BID price for your campaign

2.5 Apply targeting for your campaign

2.5.1 Choose targeting options

2.6 Apply advanced settings

2.6.1 Frequency capping

2.6.2 Target specific devices

2.6.3 Settings for budget spending

2.6.4 Campaign promotion timespan

2.6.5 Geo Targeting

2.6.6 Dynamic UTM parameters for Google Analytics

2.7.1 Search and select relevant publishers and news media for your campaign

2.7.2 Media specific settings

Learn to use The native campaign page

3.1 Handle your native ads in your campaigns

3.1.1 How to add new landing pages to an existing campaign

3.1.2 How to add or duplicate native ads inside an ad group

3.1.3 How to limit certain native ads to certain media selections

3.1.4 AI Ads

3.2 Handle your media selections in your native campaigns

3.2.1 See and edit your chosen media selections

3.2.2 Add or remove medias in your campaign

3.2.3 Media approval for your native campaign

3.2 Handle your media selections in your native campaigns

Implement Readpeak tracking to your native campaigns

4.1 About Readpeak tracking script

4.2 Readpeak Tracking Google Tag Manager

4.3 Implementation of the Readpeak Pixel

4.4 Add conversion tracking to your campaign

4.5 Google click tracker and tracking script

4.5 Statistics in Google Analytics

4.6 Statistics in Google Analytics 4

The Reapeak CampaigN Dashboard

5.0 The Readpeak Dashboard

Optimize Your native campaign

6.0 Optimize your native campaign

6.2 Optimize for high CTR

6.3 Optimize for CPA and conversions

Campaign Reporting

7.1 PDF Reports

7.2 Readpeak Data API

4.3 Implementation of the Readpeak Pixel

For Advertisers: 
  1. Go to your campaign page in the Readpeak platform
  2. Find in the left upper tab "Tracking"
  3. Here you find the pixel and tracking code for event tracking.
  4. Copy the pixel, and implement it to the client’s webpage in the header or footer section on every page.
  5. Monitor data and performance from Dashboard Live Performance page.
For Agencies:
  1. Go to your client list page in the Readpeak platform
  2. Find in the right column button "Tracking" for a specific client.
  3. Pressing the button will open a popup with the client specific tracking scripts.
  4. Copy the pixel, and implement it to the client webpage in the header or footer section on every page.
  5. Monitor data and performance from Dashboard Live Performance page.
Tracking pixel to be copied


Note that the tracking script is client specific. If you are an agency, make sure you implement the pixel related to the correct client in the platform


Track automatically reading time in your campaign


The pixel kicks in directly, and you can see average time spent per site, ad-group and ad-variation from the dashboard and live performance.

Tracking script enables:

  • Track precise time-tracking with information of what content gives best time-performance and from what news site (automatic)
  • Set conversion goals to campaigns in the platform and track them directly from the dashboard (needs to be separately enabled in platform)
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Remember to SAVE every time you make changes to your native advertising campaign on Readpeak. 

For more questions on tracking and analytics for your native advertising campaign, please contact us in-app chat or at support@readpeak.com.


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