Learn more about campaign optimization in the Readpeak platform. We’ve identified three key strategies to help you optimize your campaigns effectively. Below you can find a breakdown of the elements of a native and their impact on CTR. This way, you’ll learn how you can elevate your campaign performance and reach your advertising goals.

1. Enhance your CTR with multiple ad variations

One of the most effective ways to improve your click-through rate (CTR) is by creating multiple ad variations. We recommend having at least 5-10 creatives per campaign. If you’re promoting multiple articles or landing pages, aim for around 3 ads per article.

This diversity allows you to test different elements and identify what resonates best with your audience. With our AI Ads creator, you can easily generate new variations based on your existing content, saving time and effort while maximizing your campaign’s potential.

Headline (50%)
Craft compelling and attention-grabbing headlines. This is the most critical element affecting your CTR.
Picture (20%)
Use high-quality, relevant images that capture attention and complement your headline.
Teaser (20%)
Write enticing teasers that provide a glimpse into the content and encourage clicks.
Call-to-action (7%)
Ensure your CTA is clear and prompts the user to take action.
Brand and
theme (3%)
Maintain consistency in branding and theme to build recognition and trust.
2. Fine-tune our inventory and settings

Regularly reviewing and adjusting your inventory and settings can significantly impact your campaign’s performance.

Inventory management
Add/deselect sites: Continuously monitor and optimize the sites where your ads appear. Remove underperforming sites and add new ones that align with your target audience.
Frequency capping
Repetition: Ensure you have enough ad repetitions. We suggest a daily frequency of around 6-8 to reinforce your message without overwhelming your audience.
Geo-targeting
Geographic adjustments: Evaluate your geo-targeting settings. Narrow down or expand your target areas based on performance data to reach the most responsive audience.
Time span settings
Optimal timing: Adjust your ad scheduling to display ads during times when your target audience is most active and likely to engage.

3. Optimize your bids

Bid optimization is essential for winning impressions in auctions and securing more clicks. By strategically adjusting your bids, you increase your chances of achieving a higher success rate. Here’s how to monitor your campaign’s performance:

Success rate
Aim for a success rate of around 100%. This indicates that your bids are competitive and you’re winning a good portion of the auctions.
Daily spend
Keep an eye on your daily spend to ensure it remains stable. Significant fluctuations might indicate issues with your bidding strategy or budget allocation.
Support

If you have any questions or need assistance with campaign optimization, don’t hesitate to reach out to us through the platform chat. We are always ready to help you investigate and resolve any campaign-related issues.