We are proud to announce that we are now TAG Brand Safety Certified in the United Kingdom. This is an important milestone in our mission to create a safer, more transparent, and responsible digital advertising environment.
The TAG Brand Safety Certified Program is designed to significantly reduce the risk of ad misplacement across all types of digital media. By following their industry standards, we can offer our advertisers greater confidence, transparency, and control — while also increasing value for our publishers and partners.
“For us, brand safety isn’t just about protecting brands; it’s about safeguarding trust across the entire digital advertising ecosystem,” said Tuomo Tilli, CTO at Readpeak. “Achieving TAG Brand Safety Certification shows that we are serious about taking responsibility for our clients, our partners, and the industry as a whole.”
Through this certification, we aim to contribute to a digital advertising ecosystem where everyone can feel confident: advertisers gain better control and security, publishers see increased value in their inventory, and audiences encounter ads in a more trustworthy environment.
