Germany is one of Europe’s largest digital advertising markets — and one of the most complex. Native advertising is becoming more recognized as a channel that can do both: Deliver measurable results while enhancing user trust through seamless, high-quality placements.
For us, Germany is both a challenge and a huge opportunity. Ahead of DMEXCO, we sat down with Dennis Beivers, Director Sales DE/AT, and Tim Beckmeyer, our new Business Director in Germany, to discuss the future of native advertising and what’s next for us in the DACH region.
A market in transition
Dennis sees Germany at a turning point:
“Brands are beginning to think across the entire funnel in a more integrated way, and to truly value the role of brand communication within that journey, quality, substance, and brand affinity are returning to the spotlight. That makes the German market particularly exciting right now.”
This shift echoes leading voices in the German marketing landscape, who emphasize that brand-building is essential for long-term success. For us, this creates the perfect momentum to showcase the power of programmatic native in driving both performance and brand affinity. We have been steadily establishing ourselves in Germany, building on strong Nordic expertise where native has become a staple in media plans.
“Our programmatic, CPC-based bidding algorithm and contextual data model are perfectly suited for a cookieless world. We’ve built a strong premium publisher portfolio and put transparency and quality at the heart of every campaign. The next step is growth — deepening our network, expanding visibility, and proving the full potential of native advertising across the funnel.”
Say hi to Tim
Tim joins Readpeak with over 15 years of experience in digital media, bringing a wealth of knowledge in programmatic and cookieless advertising, as well as strong ties to German agencies and advertisers. On what drew him to Readpeak, he says:
“It’s the combination of people, product, and philosophy. Readpeak’s premium-to-premium focus supports quality journalism and creates real value for advertisers. I also like their saying, ‘blend in to stand out’, which perfectly captures what premium native is about: respecting the user experience while still delivering impact.”
For his first months, Tim’s focus is clear:
“I want to reconnect with agencies and direct clients, introduce them to Readpeak’s unique value, and gather early feedback to fine-tune our go-to-market strategy. DMEXCO will be the ideal platform to accelerate that momentum.”
Tim Beckmeyer, Business Director Germany and Dennis Beivers, Director Sales Germany & Austria
From underestimated to essential
Both Dennis and Tim agree that native advertising in Germany is still often underestimated. Many advertisers still associate it with lower-funnel “content widgets”, but the reality has evolved.
“Native is a powerful tool for brand building, trust, and emotional connection,” Dennis explains.
“It works across the entire customer journey, from awareness to conversion. Especially in a privacy-first, cookieless environment, native is uniquely positioned to bridge the gap between brands and users,” Tim adds.
As the most important meeting point for the digital marketing and advertising industry, DMEXCO is key to our German expansion.
“DMEXCO is about substance, not just visibility. It’s the place to connect, exchange ideas, and build trust. For us, it’s an opportunity to show the market what modern native advertising can achieve.”
With a strengthened team, premium publisher partnerships, and a growing presence in Germany, we’re set to accelerate our role as a trusted partner for brands and agencies. We will prove that native advertising isn’t confined to one stage of the funnel but is a holistic, strategic channel that drives sustainable growth in a cookieless world.
