Over the past year, brands and agencies across the Netherlands and Belgium have shared what worked (and what didn’t) in their campaigns in the Readpeak platform. Looking across these case studies, a few clear patterns have emerged.
Three key takeaways
1. Premium publishers drive quality metrics
In all cases, the results were driven by placements on premium publishers only.
2. Small budgets can deliver big insights
You don’t need a large media budget to learn which creatives work. Fast testing often produces valuable results with minimal spend.
3. The best results come from active optimization
The strongest campaigns didn’t just launch and run. They tested multiple creatives, used dynamic UTMs, or took advantage of AI-powered ad creation.
Nine campaigns with one clear pattern
Each campaign had different goals, but the biggest wins came from making full use of the platform.
Transparent reporting: Oogwereld Nederland
In the Oogwereld Nederland case, agency Deep Blue Digital praised Readpeak’s simple setup and transparent reporting, making it easy to understand campaign performance.
Fast learning: PIPPA Equestrian Soap
The PIPPA Equestrian Soap campaign showed how even a modest budget can quickly identify the best-performing creative.
Beating established channels: Samsung
In their first campaign with us, Samsung achieved its lowest cost per engaged visit compared to the other channels in its media mix.
AI-generated creatives: Bloemenbureau Holland
Working with Bloemenbureau Holland, our AI ad creation tool produced ad variations that performed up to 2× better than the original creative while significantly reducing production time.
Holiday fundraising: EO Metterdaad
Together with Match My Brand, EO Metterdaad used native advertising to drive donations during the busy holiday fundraising season.
Lower-funnel optimization without pixels: ABN AMRO
The ABN AMRO case demonstrated how dynamic UTMs can optimize toward lower-funnel goals without relying on tracking pixels.
Scaling creative performance: Praxis
For Praxis, VML tested a large number of creative variations. The campaign achieved purchase rates up to 18× higher than Display Intent campaigns and 6× higher than Social Intent campaigns.
Reaching niche B2B audiences: Icron
Icron used the Readpeak platform to reach a highly specific business audience, with third-party measurement confirming strong audience quality.
Strong engagement in Belgium: Matexi
In Belgium, AdSomeNoise’s campaign for Matexi delivered the second-highest average time on site among all tested channels, outperforming multiple DSPs and premium publisher networks.
The common factor
Across all nine case studies, one lesson stands out: the best results came from advertisers who actively optimized their campaigns. Whether through creative testing, dynamic UTMs, or AI-assisted ad creation, making full use of the platform consistently led to stronger performance.
We’re grateful to every advertiser, agency, and publisher who shared their results. Their insights continue to shape the platform and help deliver better outcomes for advertisers — and more value for premium publishers in all the local markets where we operate.