Video Native takes video beyond interruptive ads, placing it naturally within trusted content. This way, audiences are already engaged, focused, and open to discovery.
Because the format sits inside editorial feeds, it’s never forced on the viewer — and only adds value for those interested. A title, description, and clear call-to-action support every video. This combination gives advertisers an extra opportunity to strengthen and substantiate their messaging, guide people toward action, and ensure viewers can make an informed decision about watching the full video.
The mindset of someone reading a newspaper or editorial article differs from that of someone scrolling through social media. In editorial environments, there’s no mix of cat pictures or random comments. It’s a serious, trusted space, which makes it more attractive for brands. Users here are in a lean-in mode, more likely to watch and absorb your message.
For clients who have measured time spent on their site, results are often similar to Content Native. Although click rates may be lower than those of Content Native, initial tests have shown that they are typically higher than those from social media or in-banner video. This approach effectively combines the advantages of both worlds: it builds awareness while also driving traffic further down the sales funnel.
Video Native is bought programmatically at scale, but you only pay for actual completed views (CPCV). This means campaigns are efficient and performance-driven: you reach large audiences in premium contexts while keeping costs tied to real engagement. You can choose exactly which sites you want to run on, decide what you’re willing to pay for a completed view, and test which creative works best in different placements. The platform supports A/B testing for real-time learning, and you only pay for videos that are actually watched.
Premium templating ensures the video fits seamlessly into the environment so it looks good and matches the page. With quality editorial placements and contextual relevance, campaigns are brand-safe and targeted to the right audience without needing third-party data. To keep it short: Video Native is an effective way to extend video strategy, delivering scale, engagement, and brand impact in quality environments.
