Readpeak takes your privacy very seriously. To ensure your privacy, Readpeak complies with all applicable legislation such as the EU General Data Protection Regulation (GDPR), the ePrivacy Directive and the UK GDPR.
Readpeak provides a digital advertising technology platform that is used by advertisers to buy advertising space on websites, mobile applications (browser and in-app) and similar online media sites. The buying is done via automated bidding on the platform. The platform and related online advertising technology services offered by Readpeak aim at helping advertisers deliver more relevant ads to customers and reduce the advertising pressure. This includes matching advertisers with audiences whose interests are relevant to the advertiser’s ad campaigns. The services also comprise other functionalities, such as capability to measure the effectiveness of ad campaigns by collecting and analyzing data of displayed ads, to prevent fraudulent activities and malware, and to predict the coverage of ads.
As part of the services, Readpeak tracks on an anonymous basis end users’ interactions with client advertisements and with client websites such as how many times advertisements are clicked or viewed. This tracking is carried out through Readpeak’s platform as well as on our clients’ website. As part of the tracking process on Readpeak’s platform, no personal data is collected except for IP addresses and cookie IDs. IP addresses and cookie IDs cannot be directly connected to an identifiable individual. Readpeak does not collect or processes data that would be required for identifying the individuals behind an IP address or cookie ID. Also no sensitive data is collected.
Readpeak’s tracking technology may employ tracking pixels on clients’ sites as well as data feeds from client or from third parties. A tracking pixel is a piece of code embedded on a web page of client sites that collects information about visitors’ behavior on that web page, such as the URLs the visitor has visited. The tracking pixel can either be provided by Readpeak or by our technology partners. The tracking pixel may include a command to create a Readpeak cookie.
Readpeak may also conduct cookie syncing with third-party platforms such as Google, Xandr, or Taboola. Cookie syncing means the process of matching the unique user ID across the third-party platforms. The purpose of cookie syncing is to serve targeted and tailored ads and to evaluate the performance of advertising campaigns run through the Readpeak platform.
In addition, Readpeak collects technical information such as the name and version of your browser and your operating system.
Readpeak uses the data to provide advertising services to its clients. This includes the following advertising-related purposes:
In addition, data is used for internal research and service development, for example analyzing the use of Readpeak’s services; developing new services, for improving existing features and functionalities of services; and for developing and training the computer algorithms which form part of our services.
The typical lifetime of the cookies created in context of the services is 90 days, although this duration may be changed to a different and shorter duration within the scope of what is permissible by law at any time and without advance notice to our clients and end users.
The collected data is never stored for more than 13 months.
Data is collected only when there is a valid legal basis for doing so. Currently we collect and process data based on users’ consent or on our legitimate interest to do so.
Where we process data on behalf of our clients, the processing takes place based on the legal basis of our client such as consent obtained by our clients, or the legitimate interest of our clients.
Readpeak’s platform and services form one part of the so-called online advertising ecosystem. This means that when providing our services, we work together with partners and clients (“partners”, including partners on whose websites and mobile applications data is collected via the used of cookies. With some of these partners, we are joint controllers within the meaning of Article 26 of the GDPR. This joint responsibility concerns the collection and disclosure of data, and it means that we have shared certain responsibilities among each other as follows:
As a data subject you have the right:
Should you like to disable the anonymous data collection for Readpeak services, please flip the switch below to “Yes”:
Opt-out of Readpeak Ad services
Should you have any privacy concerns, please contact us at Readpeak or by post: Readpeak, Melkonkatu 26, 00210 Helsinki, Finland
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