Expand your reach with native advertising
Native advertising is a form of digital advertising that has evolved over the years, enabling brands to create effective content marketing on commercial media and news sites by blending seamlessly with editorial content.
Why brands use native advertising
Native advertising has evolved to become a core strategy in digital marketing. By blending seamlessly with the content and format of the platform, advertisers can benefit from being perceived as part of the site’s trusted environment.
For example, when a native ad appears on a respected news site, readers are more likely to associate the advertiser with the same level of credibility and authority as the publication itself.
Banner blindness
When people scroll through their preferred news sites they eventually develop something called banner blindness. What happens is that people subconsciously focus on a page’s content and block out ads that tries to divert attention away from what they came to the site to see. This is a common phenomenon, but is avoided when using the native format.
Blend in like a super hero
Readpeak, unlike most other platforms, has a unique template for each publisher. That means your ad will transform into the correct fonts, the pictures will scale so that there is no unnecessary “air” around the ad and the the look & feel is matched with the content surrounding the ad.
Native advertising delivers results across the funnel
Native advertising has traditionally excelled in mid-funnel strategies, especially during exploration and consideration phases. However, advertisers are increasingly recognizing its broader potential. Studies show native can outperform display ads by up to 30% in raising top-of-mind awareness. Additionally, many clients now use native as a primary driver for conversions, highlighting its versatility beyond awareness and consideration.
We all have different goals
Whether your goal is to lift brand metrics, take an expert role in a niche or drive some sort of conversion you can and should use native as part of your marketing mix.
Driving awareness
See how OMD tested Readpeak against traditional display ads for “reach” and “brand awareness”—and discover the impressive results.
FMCG case
By OMD Denmark
Taking the role as expert
BMW’s ad highlights their expertise by showcasing their strengths and delivering clear, authoritative content. This approach positions them as leaders in automotive innovation.
Always-on
By BMW
Driving conversions
Dentsu, on behalf of Toshiba, aimed to educate the Norwegian audience on the benefits of heat pumps. See how they achieved this in an impressive way.
Educating Norwegians
By Dentsu Norway
What data should you look for?
When analyzing native advertising, focus on key metrics like Cost Per Click (CPC), Click-Through Rate (CTR), and Time Spent on your landing page. Analyzing these at a granular level, ideally down to the site level, helps identify top-performing placements and allows for better optimization.
Why should you use Readpeak
There are many platforms out there that claim to solve all kinds of different problems. We in Readpeak don’t do that. We focus on Native Advertising and everything we do is focused on doing that to perfection.
Privacy friendly
Track results in real time
Unrivaled customer support
Scaling to every site with unique layouts
Build a native campaign in 15 minutes
With our platform, launching a native advertising campaign is fast and effortless. Create and customize your campaign with our intuitive tools. No complex processes – just a few clicks, and your ads are ready to reach the right audience, driving results in record time.
What our customers are saying
Explore inspiring stories from clients who have found success using our platform for their native advertising campaigns.
