Charlotte Labee + Readpeak

How Charlotte Labee achieved powerful engagement and time-on-site with AI-powered native ads in the Netherlands

Campaign length: 6 weeks

Market: Netherlands

Impressions

Clicks

Top-performing CTR

Avg. time on site

min

How Charlotte Labee achieved powerful engagement and time-on-site with AI-powered native ads

The challenge

Charlotte Labee, a leading expert in the Brain Balance Method, wanted to expand her reach and connect with audiences seeking transformation in their mental and physical well-being. As a wellness thought leader with a proven methodology, Charlotte needed to move beyond her existing community and discover where new audiences could be found, which types of content resonated most, and how to build lasting brand awareness and consideration. The key objectives were clear:

Establish brand awareness and
name recognition within the wellness
and personal development sectors.
Identify the content themes, digital platforms,
and premium publishers that most effectively
reach and engage new audiences.
Drive new quality visitors to the website of Charlotte Labee and the Charlotte Labees’ supplements.
Drive consideration for the Brain Balance Method among individuals seeking personal transformation.

Charlotte wanted a scalable, data-driven solution that could deliver measurable results while maintaining the premium, thoughtful positioning of her brand.

The solution

The Readpeak platform leveraged AI-powered native advertising to provide Charlotte Labee with an automated, scalable solution for reaching high-quality audiences. By running 45 ad variations across four content pillars, the campaign used smart technology to test multiple engagement strategies across 125 leading Dutch publishers.

To ensure a premium user experience, all ad formats were designed to integrate seamlessly into each publisher’s unique environment. These native placements featured authentic imagery and compelling headlines that automatically adapted to match the design and layout of both desktop and mobile sites, maintaining brand safety and high-quality engagement throughout the network.

The platform’s AI continuously analyzed real-time performance data, automatically reallocating budgets to the most effective creative variations and publisher placements. This sophisticated optimization allowed the team to move beyond simple click metrics, gaining deep insights into which specific content themes captured the most genuine interest and meaningful time on page.

Results

Seasonal, relatable content featuring Charlotte’s personal approach consistently outperformed generic messaging. The campaign demonstrated that combining educational wellness topics with authentic storytelling drives both reach and meaningful engagement on premium publishers like Elle, Libelle, and De Telegraaf.

4.2 million

impressions across premium Dutch publishers

1:35

average time on-site, indicating high content engagement

2:02

time on site for emotional, personal storytelling (Liefdestaal article)

10,105 clicks

clicks driving qualified traffic to content pages

0.62% CTR

on top-performing seasonal content (Winter Cravings)

Working with Readpeak gave me something I didn’t expect: clarity on what my audience actually responds to. Showing my face in the ads, combined with messaging about handling cravings mindfully—it worked. And that felt right, because it’s exactly what Brain Balance Method is about.

The reach was significant—millions of impressions across publishers I wouldn’t have been able to access on my own. But what stayed with me most was seeing people spend almost two minutes on the site reading about relationships and personal growth. That’s not someone clicking through out of curiosity. That’s genuine interest.
The AI testing made it easy to try different approaches and learn quickly. I now have a much clearer picture of what works for this audience.

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