Increased brand awareness and test drives in the Nordics

BMW Nordics successfully utilized the Readpeak platform to increase brand awareness, drive test drive bookings, and generate more price requests for customized cars. By partnering with us, BMW optimized content distribution, conducted precise A/B testing, and enhanced audience engagement. With 47% higher CTR, premium traffic, and a seamless campaign management experience, we let the results speak for themselves.

The challenge

BMW, a leading luxury vehicle brand, aimed to boost brand awareness, increase test drive bookings, and generate more price requests for customized cars in the Nordic market. To achieve this, they sought an effective native advertising strategy and a reliable partner for content distribution.

The solution

BMW Nordics initially tested 5 to 10 platforms, including the Readpeak platform. After a 3 to 6-month trial, we emerged as the preferred partner due to our ability to deliver premium traffic, offer transparent media placement options, and provide high-level customization.

Norway

Headline
Brand new BMW XM – For those who want to stand out

Impressions
14 187 224

Total clicks
61 049

Average CTR
0.43%

Average CPC
7.48 NOK

Best average CTR on site
1.26% on VG

Denmark

Headline
BMW i7 – This is not just a car. It’s a lifestyle.

Impressions
15 084 780

Total clicks
60 548

Average CTR
0.40%

Average CPC
3.59 DKK

Best average CTR on site
2.12% on Fodboldnyheder

Finland

Headline: BMW iX – When the present and the future meet

Impressions: 8 792 877

Total clicks: 33 640

Average CTR: 0.38%

Average CPC: 0.62 EUR

Best avg CTR on site: 1.1% on Iltalehti

Sweden

Headline
BMW iX – The electric car that catches the eye

Impressions
27 641 883

Total clicks
117 756

Average CTR
0.43%

Average CPC
5.65 SEK

Best average CTR on site
3.14% on Dagens PS

Outstanding results

We outperformed other platforms by more than 50% in tests. BMW leveraged our real-time A/B testing capabilities, leading to a 47% better CTR between ad variations. Our pixel-enabled precise tracking of user engagement, helps BMW refine its conversion goals and measure performance effectively.

A key success factor was BMW’s interactive landing page, allowing users to design their dream car and request a price quote. This engaging experience contributed to significantly more time spent on the page, further proving the campaign’s effectiveness. We achieved:

– Increased test drive bookings and price requests.

– Enhanced user engagement with extended time spent on content pages.

– Streamlined campaign management with seamless content updates, reporting, and follow-ups.

Final thoughts

The Readpeak platform provided BMW with a flexible, data-driven solution that optimized both content and budget. The collaboration became a success, seamlessly combining technology, engaging content, and strategic execution. This laid the ground for our partnership and exploring new possibilities in native programmatic advertising.