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Get ready to boost your advertising strategy! In this digital age, it's no secret that native advertising has soared in popularity among marketers.
And for good reason: it offers unparalleled reach at competitive rates and high engagement—making it the ideal complement for search and social ad campaigns.
Native advertising is the art of creating content that mimics the style and tone of the site where it appears—so much so that readers might not even realise they're looking at an ad! It's an effective way to reach your target audience because they feel like you're giving them what they want rather than trying to sell them something.
For marketers who already use social media advertising, native campaigns are a natural extension of your existing efforts, but it's important to get the strategy right.
In this blog post, we'll explore the world of native ads and share seven ways to leverage your social media content for native advertising success!
Get this: social ad spend is actually on the decline, but there's good news! Native ads placed in editorial contexts are proving to be a game-changer, providing abundant opportunities to interact with desired audiences on a more extensive scale—unlike the limitations of closed social platforms.
In other words, consumers trust native ads more than social ads, resulting in increased conversions and revenue. In fact, according to IAB Europe, a whopping 80% of news consumers report that seeing ads alongside news content actually increases brand trust. If you've been thinking about diversifying your advertising game, native advertising is the way to go.
Looking to take your social media campaigns to the next level? Don't be intimidated by the prospect of adapting your social ads for native channels. There are plenty of practical tips and tools to help you seamlessly integrate your content across platforms.
Remember that the key to creating an impactful ad experience is to ensure your images and copy work together seamlessly. So, choose visuals that complement your copy and help tell your brand story in a way that resonates with your target audience.
To successfully integrate your social media content with native ads, adapting your creatives for the new platform is crucial. However, simply copying and pasting your social ads won't cut it. You need to customise your copy, images, videos, and landing pages to ensure they resonate with your audience on publisher sites.
Start by shortening your titles, descriptions, and CTAs to fit the space constraints of native ads. Choose a tone that aligns with the publisher's voice and avoid overly promotional language. And don't forget to set user expectations for their post-click experience, as this can help increase engagement and conversions.
Social media ads often feature polished and glamorous images, whereas native ads perform better with more authentic and relatable visuals. To ensure your images are effective on native platforms, simplify and resize them to fit the smaller ad space. You can check the size guidelines for your native ads with Readpeak.
To improve performance and reach your advertising goals, it's essential to test and optimise your native campaigns. Following these best practices will help you get the most out of your campaigns:
To wrap it up, native advertising is an incredibly powerful tool for advertisers looking to expand their reach and boost conversions. By leveraging existing social media content for native ads, advertisers can save valuable time and resources while still achieving their marketing goals.
Remember this: the secret to successful native ads is crafting content that feels authentic and organic to the platform it appears on. With a carefully planned and executed native advertising strategy, advertisers can connect with their target audience in a seamless and genuine way, resulting in higher engagement rates and better overall performance.
So get out there and start experimenting with native ads to see how they can take your advertising efforts to new heights!
At Readpeak, we're experts in native advertising and content marketing. We can help you plan, create and manage a native advertising strategy that delivers results!
Connect with our friendly experts today to hear more about how we can help you succeed with native advertising.
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