Read latest blogs on native advertising and Readpeak
Today, we've got something exceptional for you. There are lots of articles out there about native advertising. Most of them offer examples and run through some of the best native ads practices. While these articles can contain some helpful information, more often than not, they leave the audience asking, "OK, so what does this mean in practice?"
This won't be one of those articles that leave you wondering what to do next.
We want to share practical information and instructions about native ads that you won't find anywhere else. Readpeak is an expert in the native advertisement game, and over the years, we've learned what works and what doesn't work.
This article won't just give you tips, tricks, and other insights that will help boost your digital marketing efforts. It will also explain exactly what type of content works best with native ads. On top of that, we'll also tell you about our unique Readpeak features and teach you how to use them effectively.
It’s important to note that the content is not about social media native advertising campaigns on Facebook, Instagram, Pinterest, etc. Readpeak specializes in native advertising that appears across online media outlets. Your ads will appear next to articles written by experienced media reporters. If you want to drive user engagement, your headlines need to match the publisher's tone and guidelines.
Readpeak is a free native advertising platform that helps brands build and launch native advertising campaigns on online media among +500 publishers.
Our commitment to transparency is what makes us stand out against other native ads platforms. For example, we allow companies to choose the publications they place their ads with.
To get the best result, you should understand your target market and define the places where they hang out. From there, you can creatively build your native ads with an eye on the publisher's overall tone.
Now that we've got that out of the way, here are our 5 native advertising ideas you have never thought of.
Put yourself in the shoes of your buyer persona. They're on their smartphone or laptop, and they're reading an online magazine because they want to keep up with their industry's latest trends, news, and reports. In short, they want to educate themselves. That’s their frame of mind in this setting.
The last thing they want to see is pushy sales content begging them to "click me". That sort of content is more typical of intrusive banner ads. It's disruptive to the user experience. Furthermore, many users just tune out these types of ads.
Because readers are on the lookout for educational content, they are more likely to click on headlines that fit within that context. So our first native advertising idea is to promote your educational content.
If you have a blog, find your best performing educational articles. Use Google Analytics and Google Search Console to find the pieces and keywords that resonate with your audience.
Then, think about the media where you plan to place your ads. Consider the style, tone, language, and overall feel of their headlines. You'll want your headline to sit easily between the articles that your buyer persona is browsing. Be creative: make it catchy and attractive.
Now again, visualize your buyer persona scrolling through their news feed and finding your catchy headline.
Firstly, they're clicking on your ad because they’re already interested in the topic you're talking about. Curious, engaged customers are precisely the type of readers that you want to drive to your website.
Reading your blog article will have two effects. First, your buyer persona will get free, valuable, and relevant content that addresses their problem or pain point.
Secondly, by reading fresh, authoritative content, they will perceive your brand as an industry expert. Valuable content builds trust. As a result, they will be more likely to learn more about your products and services.
Once they see your brand as a trusted authority that delivers helpful content, your buyer persona is far more likely to become a customer.
Our Content Native format is the best choice for these types of native ads. You'll see a higher click through rate (CTR) with an average reading time of between 1 and 3 minutes.
We are living in the golden age of webinars and digital events. Travel restrictions and COVID-19 uncertainty have only helped underline the usefulness of this format for connecting people worldwide. And the most innovative brands are taking advantage.
If you have a webinar, workshop, or company event that you'd like to promote, native ads are a great way to get the word out to a relevant audience.
Just like with blog articles, your audience is hanging out on online media because they want information. They are focused on learning or finding out more about a specific topic, industry, or solution. It's the perfect time to invite them to your next educational event.
Your webinar could be about thought leadership, brand awareness, or product demos. Whatever it is, using native ads to promote it requires a sophisticated approach.
You'll need to build an ad that makes clear how they can benefit from attending. We all want to maximize attendance at our (frequently expensive) webinars, but the best native ads use a soft touch.
Remember, native ads need to fit between other articles. A hard sell won't be compelling. Aim for an informative and educational approach, focus on the benefits that people will obtain after attending your event.
Our Product Native ad format is the best format to promote your webinar.
Do you have downloadable content that you use to generate leads? It could be an e-book, a guide, a checklist, or some other type of lead magnet?
Are you looking for a way to drive users to your lead magnet landing page? Great! Native advertising is the perfect candidate for the job.
We recommend using the Product Native ad format. It's best suited to sales titles, offers, and more.
Again, the headline is critical here. You'll need to write it in a way that will make the reader understand how they will benefit from your lead magnet. From here, you can build an "ad hoc" landing page that is aligned with your content.
For example, let's say you are working for an insurance company and you are looking for a creative way to engage with new potential customers and promote your new guide about health and travel insurance during Covid-19.
You can use titles like: "The Complete Guide To Travel and Health Insurance During a Pandemic" or “The Ultimate Checklist: 10 Tips To Choose the Best Health Insurance in 2021 — COVID-19 Edition". In essence, you are offering them helpful information in exchange for their contact details.
Alternatively, you can also use headlines that underline your industry expertise, such as "How (Your Brand) Simplifies Travel and Health Insurances for You".
The main thing here is to try as many headlines as possible. The headlines that connect with your audience and get traction can take you by surprise. At Readpeak, we don't believe in A/B testing. We believe in A/B/C/D... testing!
In our native advertising platform, we don't limit how many ads or ad variations you can build. We always recommend creating around 4-5 ads with about 3-4 variations for each campaign, but you can build as many ads and variations as you wish.
So get creative and get your ads live to see which ones perform best!
Social proof is a potent psychological factor that can be a remarkably effective marketing tactic. As people become more skeptical of direct advertising, they place more value on the words of others. Think of it like “word of mouth” for the digital age.
You can have great testimonies or case studies, but if no one sees them, they're worthless. Again, native advertising is an excellent avenue to get the word out about how your solution worked to solve your customer's pain points.
So if you have case studies or customer interviews that deserve a larger audience, native advertising is exactly what you'll need.
Readpeak has a perfect strategy to help you promote your social proof:
Use the Retargeting option when you are building your audience. The key to successfully promoting your social proof is to target users already familiar with your company.
Maybe they've landed on your website, and they've read a bit about your company. Or perhaps they signed up from your lead magnet or landing page but have yet to make a purchase. In other words, these prospects are the part of your audience who are almost there but just need a little nudge.
The best way to activate these users is to show them that your solution is working for others. And it's working so well that they are willing to put their name out to recommend your company.
Imagine your buyer persona is scrolling through their news feed of the publication of your choosing. They see your client’s case study native ad. They know your product, they've visited your website. They have already indicated some interest in what you have to offer.
These are precisely the type of people who are willing to click through and read what your clients have to say about you. Additionally, given the context, they are more likely to convert.
For this type of native ad, we suggest you use our Content Native ad format.
Data driven content, like market analysis and infographics, is some of the most valuable content you can produce. Providing insights in a digestible, shareable manner can help you stand out. But putting together quality work takes time, so you'll want to make sure it's worth it.
Too often, companies produce this helpful content, promote it on their social media, and... not much happens. It doesn't take off, so they don't see an ROI on the project.
If you feel like you've got great visual content or market insights that need a boost, native ads could be the answer. Promoting this kind of content as native ads in online media has several advantages.
When you place your ad in relevant media, your competition is different. You aren't jostling with other companies for clicks. You're competing with journalists and news reporters in the media. And guess what their content is full of? That's right, data!
Readers love seeing numbers, industry analysis, and visual content. They want to be up to date on the latest news and information. That's why they’re hanging out on these publications.
Along with educational content, data driven content is a perfect match for native advertising. Our Content Native ad format is best suited for these types of native ads.
So now you have it: our five practical and actionable native advertising ideas. At Readpeak, our mission is to make native advertising as easy and effective as possible for you and your team.
That's why we always share, in detail, all the tips and tricks you need to create, build, and launch a native advertising campaign in only 15 minutes.
But that's not the only benefit of our native advertising platform. Our team of experts is always on hand to help you get the most from your campaigns. We can review your campaign before it launches and offer you support to optimize your ads.
Perhaps the best part of all is that this service is free! The only charges you will pay are based on the CPC (cost per click) of your native ad campaign. Your advertising account will be billed monthly based on the ad budget spent on your previous month's ad campaigns.
Would you like to know more about how Readpeak can transform your digital marketing campaigns? Schedule a free meeting with us, and we'll show you how our native advertising platform works and how you can reach millions of readers each week to drive your content.
Or, if you're ready to try it out yourself, sign up for free below and take advantage of a 50€ bonus to spend on your first campaign.
Have fun creating your first native advertising campaign with Readpeak!
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