Readpeak knowledge base

Prepareyour nativE setup before you build your campaign

1.0 Prepare your setup before you build your native campaign with Readpeak

1.1 Build a powerful landing page for content native campaign

1.3 Best practices for crafting headlines that drive conversions

Build your native campaign

2.0 Build your native campaign

2.1 Setting up your programmatic native campaign in Readpeak

2.3 Adding your native ads to the campaign

2.3.1 Creating several ad-variations per adgroup

2.3.2 Adding Impression pixels and click tags to your native ads

2.3.3 Limit click or budget per ad group

2.3.4 Limit promotion time span for your ad group

2.4 Campaign basic settings

2.4.1 Chose time settings for your campaign

2.4.2 Choose budget type and set budget for your campaign

2.4.3 Set a BID price for your campaign

2.5 Apply targeting for your campaign

2.5.1 Choose targeting options

2.6 Apply advanced settings

2.6.1 Frequency capping

2.6.2 Target specific devices

2.6.3 Settings for budget spending

2.6.4 Campaign promotion timespan

2.6.5 Geo Targeting

2.6.6 Dynamic UTM parameters for Google Analytics

2.7.1 Search and select relevant publishers and news media for your campaign

2.7.2 Media specific settings

Learn to use The native campaign page

3.1 Handle your native ads in your campaigns

3.1.1 How to add new landing pages to an existing campaign

3.1.2 How to add or duplicate native ads inside an ad group

3.1.3 How to limit certain native ads to certain media selections

3.1.4 AI Ads

3.2 Handle your media selections in your native campaigns

3.2.1 See and edit your chosen media selections

3.2.2 Add or remove medias in your campaign

3.2.3 Media approval for your native campaign

3.2 Handle your media selections in your native campaigns

Implement Readpeak tracking to your native campaigns

4.1 About Readpeak tracking script

4.2 Readpeak Tracking Google Tag Manager

4.3 Implementation of the Readpeak Pixel

4.4 Add conversion tracking to your campaign

4.5 Google click tracker and tracking script

4.5 Statistics in Google Analytics

4.6 Statistics in Google Analytics 4

The Reapeak CampaigN Dashboard

5.0 The Readpeak Dashboard

Optimize Your native campaign

6.0 Optimize your native campaign

6.2 Optimize for high CTR

6.3 Optimize for CPA and conversions

Campaign Reporting

7.1 PDF Reports

7.2 Readpeak Data API

2.4 Campaign basic settings


When setting up your native advertising campaign on Readpeak, it's important to establish the basic settings of your campaign to ensure its success.

In this paragraph, we'll cover the essential campaign settings that you need to configure before launching your campaign. These settings include choosing the duration of your campaign, selecting the budget type and setting the budget, and setting a bid price for your campaign.

By properly configuring these settings, you'll be able to maximise the effectiveness of your campaign while staying within your desired budget. Let's take a closer look at each of these settings in the following subparagraphs.

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