Native Content is as close as it gets to editorial content, but paid. Therefore it is more sensitive than banners and display ads. To be confident in scaling sales through programmatic and buying platforms, publishers need to be sure they have the content control they want.
Quality content not only profiles your media environment, but also affects native yield management to the better and grows your e-CPM value.
Ad Networks or their media partners can define on what level they want the content approval to be for each placement, giving them the full control of any native content before it goes live.