Platform Privacy Policy

Readpeak takes your privacy very seriously. This privacy policy notice aims to inform you as a user of Readpeak policy regarding data we collect through our ad services for advertisers.

For more information related to the Readpeak web site, please visit site privacy policy.

About Readpeak Ad Services

Readpeak provides interest-based advertising and web marketing analytics on top of its Ad Network in order to help advertisers deliver more relevant ads to customers and reduce the advertising pressure. Readpeak Ad Network includes web, mobile web and in-app ad inventories.

Identity of the Data Processor

The Data Processor is Readpeeak Oy, business ID (Y-tunnus): 2615511-5, Address: Melkonkatu 26, 00210 Helsinki, Finland

EU General Data Protection Regulation

The EU GDPR (May, 25th 2018) intends to bring more transparency and control to users inside the EU on the way their personal data is processed.
Readpeak does not collect any sensitive data. Readpeak uses cookies to measure site audience via anonymous statistical information as described in the Cookie Policy section (see below).
Following the EU GDPR and ePrivacy regulations, users shall give their consent (opt-in) prior to data collection on a web site.
Readpeak offers an Opt-Out Mechanism (see below) to let users and advertisers opt-in or opt-out of Readpeak data collection based on the user choice.

Data Collection, Data Usage and Ad Targeting Practices

  • Readpeak does not know who you are.
  • Readpeak only collects technical anonymous browsing data for the sole purpose of delivering Readpeak Ads services as stated above. Anonymous browsing data includes the name and version of your browser and your operating system.
  • Readpeak does not collects Personally Identifiable Information (PII).
  • Readpeak does not use or create any Personally Identifiable Information (PII) or sensitive categories.
  • Readpeak does not have segments targeted at children under 13 years of age.
  • Readpeak does not collect any impression-level data through the ad that will be used for subsequent ad targeting.
  • Readpeak does not conduct hyperlocal geo-targeting with mobile ads via GPS.
  • Readpeak does not collect user’s information using Advertising IDs for mobile targeting.
  • Readpeak collects minimal data for fraud detection and prevention. This data is not used for other purposes and is only stored for as long as absolutely needed.

Data Ownership/Selling

  • Readpeak does not share cross-client data.
  • Readpeak does not sell user data.

Cookie Policy

Readpeak uses HTTP/browser cookies in accordance with EU Cookie Law adopted by all EU countries in May 2011, and for the following use cases:

  • for web analytics purposes by collecting anonymous browsing data only.
  • for interest-based advertising purposes.
  • for ad display frequency control.

Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits.

  • Readpeak does not conduct browser packet-sniffing.
  • Readpeak does not perform browser/device fingerprinting.
  • Readpeak does not use any Flash cookies/LSOs.
  • Readpeak does not perform impression-level page scraping.
  • Readpeak does not use IP for anything but for geo-targeting and fraud detection only.
  • Readpeak cookie lifetimes do not exceed 2 years.

Your Rights

As an individual you have the right:

  • to access the data we collected that are related to you,
  • to object to the processing of the data for legitimate purposes,
  • to request the rectification in case of error or the deletion,
  • to remove your consent (opt-out)

Please adress your enquiries to Readpeak or by mail: Readpeak, Melkonkatu 26, 00210 Helsinki, Finland

Opt-Out Mechanism

Should you like to disable the anonymous data collection for Readpeak services, please flip the switch below to “Yes”:

Opt-out of Readpeak Ad services

Security and Data protection

The data Readpeak collects is never stored for more than 13 months. Moreover, all the collected data about users inside the EU are stored within the EU and are not transfered outside of the EU. Readpeak uses industry-standard security measures to ensure the data protection, including the use of firewalls and encryption.

Contact

Should you have any privacy concerns, please contact us at Readpeak or by mail: Readpeak, Melkonkatu 26, 00210 Helsinki, Finland

2020 © ReadPeak Oy