ReadPeak Platform Privacy Policy

ReadPeak Platform Privacy Policy

04.06.2019 | ReadPeak

Read Peak takes your privacy very seriously. This privacy policy notice aims to inform you as a user of Read Peak policy regarding data we collect through our ad services for advertisers.

For more information related to the Read Peak web site, please visit site privacy policy.

About Read Peak Ad Services

Read Peak provides interest-based advertising and web marketing analytics on top of its Ad Network in order to help advertisers deliver more relevant ads to customers and reduce the advertising pressure. Read Peak Ad Network includes web, mobile web and in-app ad inventories.

Identity of the Data Processor

The Data Processor is Read Peak Oy, business ID (Y-tunnus): 2615511-5, Address: Itälahdenkatu 22B, 00210 Helsinki, Finland

EU General Data Protection Regulation

The EU GDPR (May, 25th 2018) intends to bring more transparency and control to users inside the EU on the way their personal data is processed. Read Peak does not collect any sensitive data. Read Peak uses cookies to measure site audience via anonymous statitical information as described in the Cookie Policy section (see below). Following the EU GDPR and ePrivacy regulations, users shall give their consent (opt-in) prior to data collection on a web site. Read Peak offers an Opt-Out Mechanism (see below) to let users and advertisers opt-in or opt-out of Read Peak data collection based on the user choice.

Data Collection, Data Usage and Ad Targeting Practices

  • Read Peak does not know who you are.
  • Read Peak only collects technical anonymous browsing data for the sole purpose of delivering Read Peak Ads services as stated above. Anonymous browsing data includes the name and version of your browser and your operating system.
  • Read Peak does not collects Personally Identifiable Information (PII).
  • Read Peak does not use or create any Personally Identifiable Information (PII) or sensitive categories.
  • Read Peak does not have segments targeted at children under 13 years of age.
  • Read Peak does not collect any impression-level data through the ad that will be used for subsequent ad targeting.
  • Read Peak does not conduct hyperlocal geo-targeting with mobile ads via GPS.
  • Read Peak does not collect user’s information using Advertising IDs for mobile targeting.

Data Ownership/Selling

  • Read Peak does not share cross-client data.
  • Read Peak does not sell user data.

Read Peak uses HTTP/browser cookies in accordance with EU Cookie Law adopted by all EU countries in May 2011, and for the following use cases:

  • for web analytics purposes by collecting anonymous browsing data only.
  • for interest-based advertising purposes.
  • for ad display frequency control.

Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits.

  • Read Peak does not conduct browser packet-sniffing.
  • Read Peak does not perform browser/device fingerprinting.
  • Read Peak does not use any Flash cookies/LSOs.
  • Read Peak does not perform impression-level page scraping.
  • Read Peak does not use IP for anything but for geo-targeting and fraud detection only.
  • Read Peak cookie lifetimes do not exceed 2 years.

Your Rights

As an individual you have the right:

  • to access the data we collected that are related to you,
  • to object to the processing of the data for legitimate purposes,
  • to request the rectification in case of error or the deletion,
  • to remove your consent (opt-out)

Please adress your enquiries to Read Peak or by mail: Read Peak, Itälahdenkatu 22B, 00210 Helsinki, Finland

Opt-Out Mechanism

Should you like to disable the anonymous data collection for Read Peak services, please flip the switch below to “Yes”:

Opt-out of Read Peak Ad services

Security and Data protection

The data Read Peak collects is never stored for more than 13 months. Moreover, all the collected data about users inside the EU are stored within the EU and are not transfered outside of the EU. Read Peak uses industry-standard security measures to ensure the data protection, including the use of firewalls and encryption.

Contact

Should you have any privacy concerns, please contact us at Read Peak or by mail: Read Peak, Itälahdenkatu 22B, 00210 Helsinki, Finland

 

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