{"id":8405,"date":"2024-08-23T11:13:26","date_gmt":"2024-08-23T11:13:26","guid":{"rendered":"https:\/\/www.readpeak.com\/native"},"modified":"2026-03-24T11:02:50","modified_gmt":"2026-03-24T11:02:50","slug":"native","status":"publish","type":"page","link":"https:\/\/www.readpeak.com\/nl\/native","title":{"rendered":"Native"},"content":{"rendered":"
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Vergroot uw bereik met native advertising<\/h1>\n\t\t\t\t\t\t\t

Native advertising is betaalde content die opgaat in de omgeving,
waardoor het minder storend is dan traditionele advertenties.
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\n\t\t\t\t\n\t\t\t\t\tLees meer\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t
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Waarom merken native gebruiken<\/h4>\n\n\n\n

Merken gebruiken native advertising omdat het, wanneer het samensmelt met organische content, het ontwijken van advertenties vermindert en de betrokkenheid verhoogt. Dit leidt tot hogere doorklikpercentages, een betere merkperceptie en het aanbieden van relevante content die vertrouwen opbouwt in plaats van dat het een prettige content ervaring onderbreekt. <\/p>\n\n\n\n

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Het helpt merken om een betrokken publiek te bereiken op vertrouwde platforms door te verschijnen als redactionele content, waardoor advertenties minder opdringerig en informatiever of vermakelijker aanvoelen.<\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omni-channel advertising in 2025: A balanced approach.\u2028IAB Europe. (2021). Guide to native advertising.\u2028Native Advertising Institute. (2024). The top advantages and disadvantages of using native advertising.<\/p>\n\n\n\n

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Lees meer<\/a><\/div>\n<\/div>\n\n\n\n
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Premium in elk opzicht<\/h4>\n\n\n\n

Onze benadering van native advertising richt zich op volledige transparantie, waarbij we uitsluitend kwalitatieve sites en aangepaste templates aanbieden.<\/p>\n\n\n\n

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Wij pakken native advertising anders aan<\/h4>\n\n\n\n

Onze premium inventaris bevat top-tier uitgevers en sites, met aangepaste HTML-templates die opgaan in de look-and-feel van elke site voor een naadloze gebruikerservaring.<\/p>\n<\/div>\n\n\n\n

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Resultaten leveren in de hele funnel<\/h3>\n\n\n\n
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U kunt native advertising in de gehele funnel inzetten. Native advertenties presteren vaak beter dan traditionele display-advertenties en zorgen voor een hogere betrokkenheid, een langere kijktijd en een grotere koopintentie, met een stijging tot 30% in top-of-mind awareness. <\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omnichannel advertising in 2025: A balanced approach.
IAB Europe. (2021). Gids voor native advertising.
Readpeak. (2025). Native ads versus banner ads.
Sharethrough & IPG Media Lab. (2017). Ad effectiveness study: Native ads vs banner ads. <\/p>\n\n\n\n

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We hebben allemaal verschillende doelen<\/h2>\n\n\n\n
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Of het nu uw doel is om merkstatistieken te verbeteren, een expertrol in een niche aan te nemen of een vorm van conversie te stimuleren, u kunt en zou native gebruiken als onderdeel van uw marketingmix.<\/p>\n<\/div>\n\n\n\n

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01<\/div>

Merkbekendheid vergroten<\/h2>

Audible gebruikte het Readpeak-platform om hoogwaardige content te cre\u00ebren, waarmee het al vroeg in de funnel doelgroepen bereikte en de merkbekendheid aanzienlijk vergrootte.<\/p>

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Casestudy<\/h3>\n\n\n\n

Audible + Wavemaker + CINT<\/strong><\/p>\n\n\n\n

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02<\/div>

Stuur de klantreis<\/h2>

Met realtime A\/B-tests en gerichte targeting steeg de CTR met 47% en brachten gebruikers meer tijd door op pagina\u2019s waar ze BMW-auto\u2019s konden verkennen en samenstellen.<\/p>

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Casestudy<\/h3>\n\n\n\n

BMW<\/strong><\/p>\n\n\n\n

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Lees meer<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Zet meer bezoekers om in klanten<\/h2>

Inatur verlaagde de CPC met 15% en verdubbelde het aantal conversies. Dit laat zien dat nauwkeurige native plaatsingen zorgen voor sterke betrokkenheid en meetbare resultaten.<\/p>

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Casestudy<\/h3>\n\n\n\n

Inatur + Amidays<\/strong><\/p>\n\n\n\n

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\n Waar u op moet letten <\/h2>\n

\n Focus bij het analyseren van native advertising-campagnes op belangrijke statistieken zoals CPC\/CPCV, CTR en de tijd die op uw landingspagina wordt doorgebracht. Door deze op een gedetailleerd niveau te analyseren, idealiter tot op siteniveau, kunt u de best presterende plaatsingen identificeren en beter optimaliseren. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Hoe native advertising \u2028gedaan moet worden<\/h3>\n\n\n\n

Native heeft in de loop der jaren een slechte reputatie opgebouwd omdat het misleidend of van lage kwaliteit zou zijn. Daarom is premium native belangrijker dan ooit om vertrouwen op te bouwen en echte resultaten te leveren. <\/p>\n\n\n\n

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\"Boeiende<\/div>

Boeiende content<\/h3>
Alles begint bij de content, die de basis legt voor de advertenties. Met geautomatiseerde A\/B-testen optimaliseert het platform de juiste boodschap voor de juiste persoon. <\/div><\/div>\n\n\n\n
\"Premium<\/div>

Premium platform<\/h3>
Kies de sites waarop u uw campagne wilt draaien en vertrouw erop dat uw advertenties er goed uitzien. Het Readpeak-platform is volledig transparant en alle gegevens tot op siteniveau zijn in realtime beschikbaar. <\/div><\/div>\n\n\n\n
\"Mooie<\/div>

Mooie sjablonen<\/h3>
Zorg ervoor dat uw advertenties er altijd goed uitzien. Aangepaste sjablonen die perfect schalen op elke site garanderen een premium ervaring. <\/div><\/div>\n\n\n\n
\"Kwaliteitsomgeving\"<\/div>

Kwaliteitsomgeving<\/h3>
Wij werken samen met hoogwaardige uitgevers, zodat uw content wordt geassocieerd met betrouwbare sites.<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Wij pakken native advertising anders aan Onze premium inventaris bevat top-tier uitgevers en sites, met aangepaste HTML-templates die opgaan in de look-and-feel van elke site voor een naadloze gebruikerservaring. Resultaten leveren in de hele funnel U kunt native advertising in de gehele funnel inzetten. Native advertenties presteren vaak beter dan traditionele display-advertenties en zorgen voor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-without-header.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8405","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nNative advertising zoals het hoort te zijn - Readpeak<\/title>\n<meta name=\"description\" content=\"Native advertising stelt merken in staat om effectieve contentmarketing te cre\u00ebren op commerci\u00eble media- en nieuwssites door naadloos op te gaan in de omgeving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readpeak.com\/nl\/native\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native\" \/>\n<meta property=\"og:description\" content=\"Native advertising stelt merken in staat om effectieve contentmarketing te cre\u00ebren op commerci\u00eble media- en nieuwssites door naadloos op te gaan in de omgeving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readpeak.com\/nl\/native\" \/>\n<meta property=\"og:site_name\" content=\"Readpeak\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readpeak\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T11:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.readpeak.com\/nl\/native\",\"url\":\"https:\/\/www.readpeak.com\/nl\/native\",\"name\":\"Native advertising zoals het hoort te zijn - Readpeak\",\"isPartOf\":{\"@id\":\"https:\/\/www.readpeak.com\/nl#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.readpeak.com\/nl\/native#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.readpeak.com\/nl\/native#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\",\"datePublished\":\"2024-08-23T11:13:26+00:00\",\"dateModified\":\"2026-03-24T11:02:50+00:00\",\"description\":\"Native advertising stelt merken in staat om effectieve contentmarketing te cre\u00ebren op commerci\u00eble media- en nieuwssites door naadloos op te gaan in de omgeving.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.readpeak.com\/nl\/native#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.readpeak.com\/nl\/native\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.readpeak.com\/nl\/native#primaryimage\",\"url\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\",\"contentUrl\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.readpeak.com\/nl\/native#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.readpeak.com\/nl\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.readpeak.com\/nl#website\",\"url\":\"https:\/\/www.readpeak.com\/nl\",\"name\":\"Readpeak\",\"description\":\"Readpeak is one of the free fastest growing Native Advertising and content promotion platforms. 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