Material Specifications

Instant Articles

With Instant Articles, you don’t need separate landing page on your site. The campaign itself will create a beautiful overlay landing page on your site. This overlay landing page can be triggered on any page on your site. For example, on the front page, or a product page or a signup page to drive fast conversions.

When the reader has read the content, they can click away the Instant Article and continue browsing on your website immediately.

Learn more bout Instant Articles here.

When creating a Instant Article Campaign you will need to both add the Native Ads and the full content of your articles. The style of the ads should follow journalistic style, with good headlines and teasers.

To ensure the performance and quality of your campaigns it is important to follow the material instructions carefully.

Instant Article Ads

Article Title / Rubrik
Maximum 70 characters including spaces
Article Summary / Ingress
Maximum 120 characters including spaces.
The sentences should be complete. Can not end with three dots ...
Advertiser Name
Maximum 25 characters including spaces
Call to Action / Read more
Maximum 20 characters including spaces
Theme / Theme (eg Cars, Travel, Health)
Maximum 20 characters including spaces
Picture
Optimal size of the image: width 1200px - height 628 px


Instant Article Content

The following content need to be added:


Picture
Size of the image: width 1200px - height 628 px


Article Title / Rubrik

Maximum 70 characters including spaces
Article Summary / Ingress
Maximum 120 characters including spaces.
The sentences should be complete. Can not end with three dots ...
Article Content
Unlimited number of characters
Note 1: You can embedded pictures, audio files or videos to the content
Note 2: You can add hyperlinks that will automatically be tracked in the dashboard

You can add several articles to a Instant Article view for better user experience and engagement.

To change the "SPONSORED" text on top of the article view, or to change the "More Articles" text in the sidebar go to the client page (https://app.readpeak.com/clients) and select client card. Then press on left side menu "Edit Instant Article Template".

Important Picture Informations

NOTE 1: The image size may vary in different media channels, which means that the image may be cropped differently depending on the media channel. Follow our safe zone instructions to make sure the important parts of an image is always displayed.

Safe-zone size is 628px x 400px inside the 1200 x 628 px picture.

!! The picture aspect ratio can differ from one publisher to another. A picture can be cropped for the best fit. To be sure important parts of the picture are displayed, place them inside of the 628x400 safe-zone in the center of the picture.

Example of ad for Instant Arrticle
Example of content for Instant Article viewed on Mobile

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