{"id":10056,"date":"2024-08-23T11:13:26","date_gmt":"2024-08-23T11:13:26","guid":{"rendered":"https:\/\/www.readpeak.com\/native"},"modified":"2026-08-06T09:17:00","modified_gmt":"2026-08-06T09:17:00","slug":"native","status":"publish","type":"page","link":"https:\/\/www.readpeak.com\/it\/native","title":{"rendered":"Native"},"content":{"rendered":"
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Aumenta la visibilit\u00e0 con il native advertising<\/h1>\n\t\t\t\t\t\t\t

Il Native advertising \u00e8 un contenuto a pagamento che si integra perfettamente nel contesto in cui \u00e8 inserito,
risultando cos\u00ec meno invadente rispetto agli annunci tradizionali.
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\n\t\t\t\t\n\t\t\t\t\tGet started\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t
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Perch\u00e9 i brand utilizzano il native advertising<\/h4>\n\n\n\n

I brand utilizzano il native advertising perch\u00e9, integrandosi con i contenuti organici, riduce la tendenza a ignorare gli annunci e aumenta il coinvolgimento. Questo porta a tassi di clic pi\u00f9 elevati, a una migliore percezione del brand grazie a contenuti pertinenti che creano fiducia anzich\u00e9 interrompere l’esperienza dell’utente.<\/p>\n\n\n\n

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Aiuta i brand a raggiungere un pubblico gi\u00e0 coinvolto su piattaforme affidabili, presentando un contenuto editoriale, rendendo gli annunci meno invadenti e pi\u00f9 informativi o divertenti.<\/p>\n\n\n\n

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IAB UK. (2025). Pubblicit\u00e0 contestuale, native e omnicanale nel 2025: un approccio equilibrato.\u2028IAB Europe. (2021). Guida al native advertising.\u2028Native Advertising Institute. (2024). I principali vantaggi e svantaggi dell\u2019utilizzo del native advertising.<\/p>\n\n\n\n

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Premium in ogni aspetto<\/h4>\n\n\n\n

Il nostro approccio al native advertising punta sulla massima trasparenza: proponiamo esclusivamente editori di qualit\u00e0 e formati personalizzati.<\/p>\n\n\n\n

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Per saperne di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Facciamo native advertising in modo diverso<\/h4>\n\n\n\n

La nostra offerta di inventory premium include i migliori publisher e siti web, con template HTML su misura pensati per adattarsi allo stile di ogni editore e offrire un’esperienza utente senza frizioni.<\/p>\n<\/div>\n\n

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Ottieni risultati in tutte le fasi del funnel<\/h3>\n\n\n\n
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Puoi usare il native advertising per tutte le fasi del funnel. Gli annunci native spesso ottengono risultati migliori rispetto alla pubblicit\u00e0 display tradizionale, generando un maggiore coinvolgimento, un aumento delle visualizzazioni e una maggiore propensione all’acquisto, con un incremento fino al 30% dell’awareness.<\/p>\n\n\n\n

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IAB UK. (2025). Pubblicit\u00e0 contestuale, native e omnicanale nel 2025: un approccio equilibrato.IAB Europe. (2021). Guida al native advertising.Readpeak. (2025). Native advertising vs. banner ads.Sharethrough & IPG Media Lab. (2017). Studio sull\u2019efficacia pubblicitaria: native ads vs. banner ads. <\/p>\n\n\n\n

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Ognuno di noi ha obiettivi diversi<\/h2>\n\n\n\n
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Che il tuo obiettivo sia far crescere le metriche di brand, affermarti come punto di riferimento nel tuo settore o generare conversioni, il native advertising pu\u00f2 e deve fare parte del tuo marketing mix<\/p>\n<\/div>\n\n\n\n

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01<\/div>

Drive awareness<\/h2>

Audible used the Readpeak platform to create high-quality content, reaching audiences early and driving strong awareness lifts.<\/p>

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Case study<\/h3>\n\n\n\n

Audible + Wavemaker + CINT<\/strong><\/p>\n\n\n\n

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Per saperne di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Guide the customer<\/h2>

Real-time A\/B testing and precise targeting boosted CTR by 47% and increased time spent on pages where users explored and customized BMW cars.<\/p>

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Case study<\/h3>\n\n\n\n

BMW<\/strong><\/p>\n\n\n\n

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Per saperne di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Convert more<\/h2>

Inatur cut CPC by 15% and doubled conversions, showing that precise native placements drive strong engagement and measurable results.<\/p>

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Case study<\/h3>\n\n\n\n

Inatur + Amidays<\/strong><\/p>\n\n\n\n

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\n Cosa tenere in considerazione <\/h2>\n

\n Quando analizzi le campagne di native advertising, concentrati su metriche chiave come CPC\/CPCV, CTR e tempo trascorso sulla tua pagina di destinazione. Analizzarle a un livello granulare, idealmente fino al livello di singolo sito, aiuta a identificare i posizionamenti pi\u00f9 performanti e consente una migliore ottimizzazione. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n

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Come dovrebbe essere il native advertising<\/h3>\n\n\n\n

Nel corso degli anni, il Native si \u00e8 guadagnato una cattiva reputazione per essere fuorviante o di scarsa qualit\u00e0. Ecco perch\u00e9 il native advertising premium \u00e8 pi\u00f9 importante che mai per instaurare fiducia e garantire risultati concreti.<\/p>\n\n\n\n

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\"Contenuti<\/div>

Contenuti coinvolgenti<\/h3>
Tutto parte dai contenuti, che costituiscono la base degli annunci. Grazie agli A\/B test automatici, la piattaforma ottimizzer\u00e0 il messaggio giusto per la persona giusta.<\/div><\/div>\n\n\n\n
\"Piattaforma<\/div>

Piattaforma premium<\/h3>
Scegli i siti su cui vuoi lanciare la tua campagna, con la certezza che i tuoi annunci saranno visualizzati al meglio. La piattaforma Readpeak \u00e8 completamente trasparente e tutti i dati, fino al livello di singolo sito, sono disponibili in tempo reale<\/div><\/div>\n\n\n\n
\"Formati<\/div>

Formati di impatto<\/h3>
Annunci sempre di alto impatto. I nostri template personalizzati si adattano a qualsiasi sito, garantendo un’esperienza fluida.<\/div><\/div>\n\n\n\n
\"Ambiente<\/div>

Ambiente di qualit\u00e0<\/h3>
Collaboriamo con editori di alto livello, garantendo che i tuoi contenuti siano associati solo a siti affidabili.<\/div><\/div>\n<\/div>\n\n
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Cosa dicono i nostri clienti<\/h4>\n<\/div>\n\n\n\n
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Scopri le storie dei clienti che hanno ottenuto successo utilizzando la nostra piattaforma per le loro campagne di native advertising.<\/p>\n<\/div>\n\n\n\n

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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Facciamo native advertising in modo diverso La nostra offerta di inventory premium include i migliori publisher e siti web, con template HTML su misura pensati per adattarsi allo stile di ogni editore e offrire un’esperienza utente senza frizioni. Ottieni risultati in tutte le fasi del funnel Puoi usare il native advertising per tutte le fasi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-without-header.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10056","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nNative advertising come dovrebbe essere - Readpeak<\/title>\n<meta name=\"description\" content=\"Il Native advertising consente ai brand di creare un\u2019efficace strategia di content marketing sui migliori editori, integrandosi perfettamente con i contenuti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readpeak.com\/it\/native\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native\" \/>\n<meta property=\"og:description\" content=\"Il Native advertising consente ai brand di creare un\u2019efficace strategia di content marketing sui migliori editori, integrandosi perfettamente con i contenuti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readpeak.com\/it\/native\" \/>\n<meta property=\"og:site_name\" content=\"Readpeak\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readpeak\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T09:17:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native\",\"name\":\"Native advertising come dovrebbe essere - Readpeak\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\",\"datePublished\":\"2024-08-23T11:13:26+00:00\",\"dateModified\":\"2026-08-06T09:17:00+00:00\",\"description\":\"Il Native advertising consente ai brand di creare un\u2019efficace strategia di content marketing sui migliori editori, integrandosi perfettamente con i contenuti.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native#primaryimage\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\",\"contentUrl\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it\\\/native#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.readpeak.com\\\/it\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/it#website\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/it\",\"name\":\"Readpeak\",\"description\":\"Readpeak is one of the free fastest growing Native Advertising and content promotion platforms. 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