{"id":8478,"date":"2024-08-23T11:13:26","date_gmt":"2024-08-23T11:13:26","guid":{"rendered":"https:\/\/www.readpeak.com\/native"},"modified":"2026-03-24T11:00:34","modified_gmt":"2026-03-24T11:00:34","slug":"native","status":"publish","type":"page","link":"https:\/\/www.readpeak.com\/fr\/native","title":{"rendered":"Native"},"content":{"rendered":"
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\u00c9tendez votre reach gr\u00e2ce au native advertising<\/h1>\n\t\t\t\t\t\t\t

Le native advertising est un contenu sponsoris\u00e9 qui s’int\u00e8gre naturellement \u00e0 son environnement \u2014 moins intrusif que les formats display traditionnels.
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\n\t\t\t\t\n\t\t\t\t\tEn savoir plus\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t
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Pourquoi les marques choisissent le native<\/h4>\n\n\n\n

Les marques ont recours \u00e0 la publicit\u00e9 native parce qu’en s’int\u00e8grant au contenu \u00e9ditorial, elle r\u00e9duit le rejet publicitaire et stimule l’engagement. Il en r\u00e9sulte des taux de clic plus \u00e9lev\u00e9s, une meilleure perception de la marque et un contenu pertinent qui instaure la confiance plut\u00f4t que l’interruption. <\/p>\n\n\n\n

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Il permet aux marques d’atteindre des audiences engag\u00e9es sur des plateformes de confiance, en prenant l’apparence d’un contenu \u00e9ditorial, moins intrusif et plus informatif.<\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omni-channel advertising in 2025: A balanced approach.\u2028IAB Europe. (2021). Guide to native advertising.\u2028Native Advertising Institute. (2024). The top advantages and disadvantages of using native advertising.<\/p>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n\n\n\n
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Premium avant tout<\/h4>\n\n\n\n

Notre approche du native advertising repose sur une transparence totale : uniquement des \u00e9diteurs premium et des cr\u00e9atives sur mesure.<\/p>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Notre approche du native est diff\u00e9rente<\/h4>\n\n\n\n

Notre inventaire premium r\u00e9unit les meilleurs \u00e9diteurs, avec des templates HTML sur mesure qui \u00e9pousent l’identit\u00e9 visuelle de chaque site pour une exp\u00e9rience 100 % native.<\/p>\n<\/div>\n\n\n\n

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G\u00e9n\u00e9rez des r\u00e9sultats sur l’ensemble du funnel<\/h3>\n\n\n\n
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La publicit\u00e9 native s’active sur l’ensemble du funnel. Elle surpasse r\u00e9guli\u00e8rement le display traditionnel en termes d’engagement d’exposition et d’intention, avec jusqu’\u00e0 30% d’am\u00e9lioration en notori\u00e9t\u00e9 spontan\u00e9e. <\/p>\n\n\n\n

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IAB UK. (2025). Publicit\u00e9 contextuelle, native et omnicanale en 2025 : Une approche \u00e9quilibr\u00e9e.
IAB Europe. (2021). Guide de la publicit\u00e9 native.
Readpeak. (2025). Publicit\u00e9s natives versus banni\u00e8res publicitaires.
Sharethrough & IPG Media Lab. (2017). \u00c9tude sur l’efficacit\u00e9 publicitaire : Publicit\u00e9s natives vs banni\u00e8res publicitaires. <\/p>\n\n\n\n

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\u00c0 chaque objectif sa strat\u00e9gie<\/h2>\n\n\n\n
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Que votre objectif soit d’am\u00e9liorer les indicateurs de marque, d’assumer un r\u00f4le d’expert dans un cr\u00e9neau ou de g\u00e9n\u00e9rer un certain type de conversion, vous pouvez et devez utiliser le native dans votre mix marketing.<\/p>\n<\/div>\n\n\n\n

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01<\/div>

G\u00e9n\u00e9rez de la notori\u00e9t\u00e9<\/h2>

Audible a utilis\u00e9 la plateforme Readpeak pour cr\u00e9er du contenu de qualit\u00e9, toucher ses audiences en amont et g\u00e9n\u00e9rer de fortes hausses de notori\u00e9t\u00e9.<\/p>

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\u00c9tude de cas<\/h3>\n\n\n\n

Audible + Wavemaker + CINT<\/strong><\/p>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
02<\/div>

Accompagnez vos clients<\/h2>

L\u2019A\/B test en temps r\u00e9el et un ciblage pr\u00e9cis ont boost\u00e9 le CTR de 47 % et augment\u00e9 le temps pass\u00e9 sur les pages o\u00f9 les utilisateurs exploraient et configuraient leurs BMW.<\/p>

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\u00c9tude de cas<\/h3>\n\n\n\n

BMW<\/strong><\/p>\n\n\n\n

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En savoir plus<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
03<\/div>

Convertissez davantage<\/h2>

Inatur a r\u00e9duit son CPC de 15 % et doubl\u00e9 ses conversions, prouvant que des placements Native pr\u00e9cis g\u00e9n\u00e8rent un engagement fort et des r\u00e9sultats concrets.<\/p>

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\u00c9tude de cas<\/h3>\n\n\n\n

Inatur + Amidays<\/strong><\/p>\n\n\n\n

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\"r\u00e9sultats<\/figure>\n\n\n\n
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En savoir plus<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\n Ce qu’il faut rechercher <\/h2>\n

\n Lors de l’analyse des campagnes de publicit\u00e9 native, concentrez-vous sur des m\u00e9triques cl\u00e9s comme le CPC\/CPCV, le CTR et le temps pass\u00e9 sur votre page de destination. L’analyse de ces donn\u00e9es \u00e0 un niveau granulaire, id\u00e9alement jusqu’au niveau du site, aide \u00e0 identifier les placements les plus performants et permet une meilleure optimisation. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Comment la publicit\u00e9 native \u2028devrait \u00eatre faite<\/h3>\n\n\n\n

Le native a acquis une mauvaise r\u00e9putation au fil des ans pour \u00eatre trompeur ou de faible qualit\u00e9. C’est pourquoi le native premium est plus important que jamais pour instaurer la confiance et obtenir de vrais r\u00e9sultats. <\/p>\n\n\n\n

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\"Contenu<\/div>

Contenu engageant<\/h3>
Tout commence par le contenu, qui jette les bases des publicit\u00e9s. Gr\u00e2ce aux tests A\/B automatis\u00e9s, la plateforme optimisera le bon message pour la bonne personne. <\/div><\/div>\n\n\n\n
\"Plateforme<\/div>

Plateforme premium<\/h3>
Choisissez les sites sur lesquels vous souhaitez diffuser votre campagne, et sachez que vos publicit\u00e9s auront une belle apparence. La plateforme Readpeak est enti\u00e8rement transparente et toutes les donn\u00e9es, jusqu’au niveau du site, sont disponibles en temps r\u00e9el. <\/div><\/div>\n\n\n\n
\"Mod\u00e8les<\/div>

Mod\u00e8les attrayants<\/h3>
Assurez-vous que vos publicit\u00e9s ont une belle apparence, quoi qu’il arrive. Les mod\u00e8les personnalis\u00e9s qui s’adaptent parfaitement \u00e0 chaque site garantissent une exp\u00e9rience premium. <\/div><\/div>\n\n\n\n
\"Environnement<\/div>

Environnement de qualit\u00e9<\/h3>
Nous travaillons avec des \u00e9diteurs de haute qualit\u00e9, garantissant que votre contenu est associ\u00e9 \u00e0 des sites fiables.<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Notre approche du native est diff\u00e9rente Notre inventaire premium r\u00e9unit les meilleurs \u00e9diteurs, avec des templates HTML sur mesure qui \u00e9pousent l’identit\u00e9 visuelle de chaque site pour une exp\u00e9rience 100 % native. G\u00e9n\u00e9rez des r\u00e9sultats sur l’ensemble du funnel La publicit\u00e9 native s’active sur l’ensemble du funnel. Elle surpasse r\u00e9guli\u00e8rement le display traditionnel en termes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-without-header.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8478","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLa publicit\u00e9 native telle qu'elle devrait \u00eatre - Readpeak<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 native permet aux marques de cr\u00e9er un marketing de contenu efficace sur les m\u00e9dias commerciaux et les sites d'actualit\u00e9s en s'int\u00e9grant parfaitement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readpeak.com\/fr\/native\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 native permet aux marques de cr\u00e9er un marketing de contenu efficace sur les m\u00e9dias commerciaux et les sites d'actualit\u00e9s en s'int\u00e9grant parfaitement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readpeak.com\/fr\/native\" \/>\n<meta property=\"og:site_name\" content=\"Readpeak\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readpeak\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T11:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.readpeak.com\/fr\/native\",\"url\":\"https:\/\/www.readpeak.com\/fr\/native\",\"name\":\"La publicit\u00e9 native telle qu'elle devrait \u00eatre - Readpeak\",\"isPartOf\":{\"@id\":\"https:\/\/www.readpeak.com\/fr#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.readpeak.com\/fr\/native#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.readpeak.com\/fr\/native#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\",\"datePublished\":\"2024-08-23T11:13:26+00:00\",\"dateModified\":\"2026-03-24T11:00:34+00:00\",\"description\":\"La publicit\u00e9 native permet aux marques de cr\u00e9er un marketing de contenu efficace sur les m\u00e9dias commerciaux et les sites d'actualit\u00e9s en s'int\u00e9grant parfaitement.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.readpeak.com\/fr\/native#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.readpeak.com\/fr\/native\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.readpeak.com\/fr\/native#primaryimage\",\"url\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\",\"contentUrl\":\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.readpeak.com\/fr\/native#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.readpeak.com\/fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.readpeak.com\/fr#website\",\"url\":\"https:\/\/www.readpeak.com\/fr\",\"name\":\"Readpeak\",\"description\":\"Readpeak is one of the free fastest growing Native Advertising and content promotion platforms. 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