{"id":8538,"date":"2024-08-23T11:13:26","date_gmt":"2024-08-23T11:13:26","guid":{"rendered":"https:\/\/www.readpeak.com\/native"},"modified":"2026-03-24T11:03:59","modified_gmt":"2026-03-24T11:03:59","slug":"natiivimainonta","status":"publish","type":"page","link":"https:\/\/www.readpeak.com\/fi\/natiivimainonta","title":{"rendered":"Natiivimainonta"},"content":{"rendered":"
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Tavoita laajemmin natiivimainonnan avulla<\/h1>\n\t\t\t\t\t\t\t

Natiivimainonta on maksettua sis\u00e4lt\u00f6\u00e4, joka sulautuu ymp\u00e4rist\u00f6\u00f6ns\u00e4 ja on siksi v\u00e4hemm\u00e4n h\u00e4iritsev\u00e4\u00e4 kuin perinteinen mainonta.
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\n\t\t\t\t\n\t\t\t\t\tGet started\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t
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Miksi br\u00e4ndit k\u00e4ytt\u00e4v\u00e4t natiivimainontaa<\/h4>\n\n\n\n

Br\u00e4ndit hy\u00f6dynt\u00e4v\u00e4t natiivimainontaa, koska se sulautuu luontevasti orgaanisen sis\u00e4ll\u00f6n joukkoon, v\u00e4hent\u00e4\u00e4 mainonnan v\u00e4lttely\u00e4 ja lis\u00e4\u00e4 sitoutumista. T\u00e4m\u00e4 johtaa korkeampiin klikkausprosentteihin, parempaan br\u00e4ndimielikuvaan sek\u00e4 relevanttiin sis\u00e4lt\u00f6\u00f6n, joka rakentaa luottamusta keskeytt\u00e4misen sijaan. <\/p>\n\n\n\n

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Natiivimainonta auttaa br\u00e4ndej\u00e4 tavoittamaan sitoutuneita yleis\u00f6j\u00e4 luotetuilla alustoilla, sill\u00e4 se esitet\u00e4\u00e4n toimituksellisen sis\u00e4ll\u00f6n kaltaisena. N\u00e4in mainokset tuntuvat v\u00e4hemm\u00e4n h\u00e4iritsevilt\u00e4 ja enemm\u00e4n informatiivisilta tai viihdytt\u00e4vilt\u00e4.<\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omni-channel advertising in 2025: A balanced approach. IAB Europe. (2021). Guide to native advertising. Native Advertising Institute. (2024). The top advantages and disadvantages of using native advertising.<\/p>\n\n\n\n

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Lue lis\u00e4\u00e4<\/a><\/div>\n<\/div>\n\n\n\n
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Ensiluokkaista kautta linjan<\/h4>\n\n\n\n

L\u00e4hestymistapamme natiivimainontaan perustuu t\u00e4ydelliseen l\u00e4pin\u00e4kyvyyteen \u2013 tarjoamme vain laadukkaita sivustoja ja r\u00e4\u00e4t\u00e4l\u00f6ityj\u00e4 mainospohjia.<\/p>\n\n\n\n

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Lue lis\u00e4\u00e4<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Teemme natiivimainonnan toisin<\/h4>\n\n\n\n

Premium-tason inventaariomme koostuu huipputason julkaisijoista ja sivustoista. R\u00e4\u00e4t\u00e4l\u00f6idyt HTML-mallipohjat sulautuvat kunkin sivuston ulkoasuun ja k\u00e4ytt\u00f6kokemukseen, mik\u00e4 takaa saumattoman k\u00e4ytt\u00e4j\u00e4kokemuksen.<\/p>\n<\/div>\n\n\n\n

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Saavuta tuloksia koko ostopolun ajan<\/h3>\n\n\n\n
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Voit hy\u00f6dynt\u00e4\u00e4 natiivimainontaa koko ostopolun ajan. Natiivimainokset p\u00e4ihitt\u00e4v\u00e4t usein perinteisen display-mainonnan \u2013 ne lis\u00e4\u00e4v\u00e4t sitoutumista, katselua ja ostoaikomusta sek\u00e4 kasvattavat top-of-mind -tunnettuutta jopa 30 %. <\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omnichannel advertising in 2025: A balanced approach.
IAB Europe. (2021). Guide to native advertising.
Readpeak. (2025). Native ads versus banner ads.
Sharethrough & IPG Media Lab. (2017). Ad effectiveness study: Native ads vs banner ads. <\/p>\n\n\n\n

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Meill\u00e4 kaikilla on erilaiset tavoitteet<\/h2>\n\n\n\n
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Olipa tavoitteesi parantaa br\u00e4ndimittareita, vahvistaa asiantuntijaroolia tietyss\u00e4 niche-markkinassa tai kasvattaa konversioita, natiivimainonnan tulisi olla osa markkinointimixi\u00e4si.<\/p>\n<\/div>\n\n\n\n

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01<\/div>

Drive awareness<\/h2>

Audible used the Readpeak platform to create high-quality content, reaching audiences early and driving strong awareness lifts.<\/p>

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Asiakascase<\/h3>\n\n\n\n

Audible + Wavemaker + CINT<\/strong><\/p>\n\n\n\n

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Lue lis\u00e4\u00e4<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
02<\/div>

Guide the customer<\/h2>

Real-time A\/B testing and precise targeting boosted CTR by 47% and increased time spent on pages where users explored and customized BMW cars.<\/p>

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Asiakascase<\/h3>\n\n\n\n

BMW<\/strong><\/p>\n\n\n\n

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Lue lis\u00e4\u00e4<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
03<\/div>

Convert more<\/h2>

Inatur cut CPC by 15% and doubled conversions, showing that precise native placements drive strong engagement and measurable results.<\/p>

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Asiakascase<\/h3>\n\n\n\n

Inatur + Amidays<\/strong><\/p>\n\n\n\n

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Lue lis\u00e4\u00e4<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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\n Mit\u00e4 kannattaa seurata <\/h2>\n

\n Natiivimainonnan kampanjoita analysoidessa kannattaa keskitty\u00e4 keskeisiin mittareihin, kuten CPC\/CPCV:hen, CTR:\u00e4\u00e4n ja laskeutumissivulla vietettyyn aikaan. N\u00e4iden analysointi tarkalla tasolla \u2013 mieluiten aina sivustotasolle asti \u2013 auttaa tunnistamaan parhaiten toimivat mainospaikat ja mahdollistaa tehokkaamman optimoinnin. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Miten natiivimainontaa tulisi tehd\u00e4<\/h3>\n\n\n\n

Natiivimainonta on vuosien varrella saanut huonon maineen, sill\u00e4 sit\u00e4 on usein pidetty harhaanjohtavana tai heikkolaatuisena. Siksi premium-tason natiivimainonta on t\u00e4rke\u00e4mp\u00e4\u00e4 kuin koskaan \u2013 se rakentaa luottamusta ja tuottaa todellisia tuloksia. <\/p>\n\n\n\n

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\"Sis\u00e4lt\u00f6,<\/div>

Sis\u00e4lt\u00f6, joka sitouttaa<\/h3>
Kaikki alkaa sis\u00e4ll\u00f6st\u00e4, joka luo perustan mainonnalle. Automaattinen A\/B-testaus auttaa alustaa optimoimaan oikean viestin oikealle henkil\u00f6lle. <\/div><\/div>\n\n\n\n
\"Premiumtason<\/div>

Premiumtason mainosalusta<\/h3>
Valitse sivustot, joilla haluat kampanjasi n\u00e4kyv\u00e4n, ja voit luottaa siihen, ett\u00e4 mainoksesi n\u00e4ytt\u00e4v\u00e4t aina hyv\u00e4lt\u00e4. Readpeakin alusta on t\u00e4ysin l\u00e4pin\u00e4kyv\u00e4, ja kaikki data on saatavilla reaaliajassa aina sivustotasolle asti. <\/div><\/div>\n\n\n\n
\"Tyylikk\u00e4\u00e4t<\/div>

Tyylikk\u00e4\u00e4t mainospohjat<\/h3>
Voit olla varma, ett\u00e4 mainoksesi n\u00e4ytt\u00e4v\u00e4t aina hyv\u00e4lt\u00e4. R\u00e4\u00e4t\u00e4l\u00f6idyt mainospohjat skaalautuvat t\u00e4ydellisesti jokaiselle sivustolle ja takaavat premium-tason k\u00e4ytt\u00f6kokemuksen. <\/div><\/div>\n\n\n\n
\"Laadukas<\/div>

Laadukas mainosymp\u00e4rist\u00f6<\/h3>
Teemme yhteisty\u00f6t\u00e4 korkealaatuisten julkaisijoiden kanssa, jotta sis\u00e4lt\u00f6si n\u00e4kyy vain luotettavilla sivustoilla.<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Teemme natiivimainonnan toisin Premium-tason inventaariomme koostuu huipputason julkaisijoista ja sivustoista. R\u00e4\u00e4t\u00e4l\u00f6idyt HTML-mallipohjat sulautuvat kunkin sivuston ulkoasuun ja k\u00e4ytt\u00f6kokemukseen, mik\u00e4 takaa saumattoman k\u00e4ytt\u00e4j\u00e4kokemuksen. Saavuta tuloksia koko ostopolun ajan Voit hy\u00f6dynt\u00e4\u00e4 natiivimainontaa koko ostopolun ajan. Natiivimainokset p\u00e4ihitt\u00e4v\u00e4t usein perinteisen display-mainonnan \u2013 ne lis\u00e4\u00e4v\u00e4t sitoutumista, katselua ja ostoaikomusta sek\u00e4 kasvattavat top-of-mind -tunnettuutta jopa 30 %. IAB UK. (2025). 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