ReadPeak Feature Blog

Making Native Advertising a strategic part of performance marketing

Set Conversion Goals

21.01.2018 | 10:50:00 | Tomas Forsbäck

ReadPeak offers a fast and smart way to track website conversions from your Native Advertisement campaign.

You can set specific goals to a campaign in two ways. Goals can be:

  • Specific url-page visit goals (for example “Thank you page” or Product page or Shopping Cart page)

  • Event goals (For example signup button, download, time spent or scrolling)

How to set up goals

1 - Make sure you have implemented the ReadPeak pixel on your website

Read more here

2 - Go to Campaign page

Campaing page is found when you go to your campaign list and press “Open Campaing”.

My campaign list

If you want to do conversion tracking based on ulr-pages jump to step 5.

If you want to do conversion tracking based on events, continue with step 3.

3 - Set up an event trigger by press “GET TRACKING CODE” button

Copy paste the event trigger code and replace the EVENT NAME with whatever you want to call the event. For example “Signup”

__rpta.push('event', 'Signup')

4 - Add this event trigger code on your webpage to trigger a specific event

This can be manually set to trigger on events or use google tag manager to trigger the code.

5 - Go back to Campaign page and press the “GOALS” button in the middle box

Enter goal Name, choose Type of goal (URL or EVENT) and Trigger value (url-page or same event name used in event trigger code)

And press ADD!

Redo the steps to set more goals.

Now your goals are set. Live performance is found from the dashboard. Click your campaign, then click Live performance, and open View all Articles button.

See how specific medias, articles and article-variations convert to goals

Tips! Go mouse over on the Goal to see the title of the goal:

Optimize based on conversion data

You can easily optimize campaign towards conversion results with fast deactivation of article-variant.

  • Push the green circle to de-activate variation in specific media.
  • Push the red circle to re-activate variation in specific media.

Choose what goals to see, what to hide:

You can specify what goals are seen on the dashboard by choosing SHOW or HIDE next to the goal.

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