ReadPeak Feature Blog

Making Native Advertising a strategic part of performance marketing

Retargeting with the ReadPeak native platform

04.05.2018 | 19:14:00 | Tomas Forsback

Retargeting with the ReadPeak native platform

With retargeting, you can target readers in medias who have visited your webpage at an earlier time. For example, users who clicked an earlier campaign or visited a specific page on the website.

This can be useful when you want to have return visitors engage with your service, product or even purchase products/services. Usually retargeting campaigns are very effective and cost per click is lower than prospecting campaigns.

This is how it works

Setting up a retargeting campaign is very easy. It’s only 2 steps.

Add your ReadPeak pixel to your webpage. The pixel will track visitors on your webpage. Besides the re-targeting, the pixel also allows you to do conversion tracking and goals, as well as track time spent from your native campaign. Read more about them here.

To set the pixel in place, follow these instructions.

When the pixel is in place, create a new campaign in ReadPeak.

After you set the basic parameters for the campaign you will find the section Retargeting Audience. Enable it by clicking the button.

Now you will see options for retargeting. You can use 3 different rules. Every rule can be set as include or exclude.

You can also set several rules in the same campaign by adding a line with the + sign.

Rules

Page views: Here you can specify URL rules. This would mean that you target the campaign only to users who have visited that specific page on your website.

Campaign clicks: Here you can specify to target any previous native campaign done in ReadPeak. For example, show campaign only to users who have seen the last campaign.

Conversions: If you have added conversion goals in earlier campaigns, you can specify the campaign to be shown only to users who have or have not converted to a conversion goal.

Good to know

The ReadPeak pixel will start tracking data from your visitors, only after you have added the pixel. Any visitors prior to implementing the pixel will not be included in the retargeting campaigns.

The data we track is very secure and will not be used for anything else, but for the functionality mentioned above. However, it’s completely the webpage and domain owners’ responsibility to implement a consent request form the user on the webpage, accordingly to local requirements, law and best practices.

Any questions? Or need further help with creating a retargeting campaign?

If you’re a user, login in to app.readpeak.com and use the chat app in the bottom right corner to get support.

You can also reach us at support@readpeak.com.

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