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Making Native Advertising a strategic part of performance marketing

Geo Targeting with Country and City Options

04.11.2019 | 14:01:14 | Tomas Forsbäck

When creating or editing a campaign it is possible to select a country or a city as the geo target from a list (with text filtering). If selected, the campaign will not be displayed, if the user is from outside of the selected area.

Now users can select multiple cities and / or countries (max 10 locations per campaign). They can also set a specific radius, if they have selected a city. When the radius is 0, we target the whole city. If the radius is set, we target accordingly to those coordinates, for example like this:

Multiple geo targeting selections

The map shows all targeted cities and / or countries. The campaign will be displayed only to users inside the areas of the radius.

Note that geo targeting uses IP-addresses that do not necessarily correlate 100% with the location for mobile users. If the geo target is very narrow, we recommend to add bigger news sites to your campaign in order to get the necessary reach for your campaign. A too narrow geo targeting might limit campaign reach.

If you have any questions about the geo targeting, please feel free to contact us over out support chat in the platform.

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