ReadPeak Feature Blog

Making Native Advertising a strategic part of performance marketing

Updated Readpeak Dashboard with conversion metrics

25.05.2019 | 10:50:00 | Tomas Forsbäck

Updated Readpeak Dashboard with conversion metrics

Now you can track conversions and cost per acquisition better than ever before with Readpeak. Read about the updated dashboard metrics and how to leverage the full potential of your Readpeak campaign.


To begin with, more and more brands wants to measure conversion rates and CPA (Cost per Acquisition) in their native campaign. The date needs to be tracked in real-time manner for optimization purposes. This fully supports our strategy in Readpeak to be a performance platform for native-driven campaigns.

Dashboard update

In the updated dashboard you will see two new tabs. Open the campaign you want to monitor metrics for by pressing on the name of the campaign on the dashboard.

You will see by default the performance data, including clicks, in-view impressions, CTR, average CPC, spent. All data are presented for ad groups, separate ad-variations as well as medias/domains.

Next to the performance data you find the tab “Conversions”.

By pressing conversions you will see data including clicks, average time spent on site, average CPC, spend and of course conversion data. That would include number of conversions, conversion rate by % and cost per acquisition for that specific goal.

All conversion data are presented also for ad groups, separate ad-variations as well as medias/domains.

In a blink of an eye you will find what ads and ad-variations or medias/domains converts with the highest rates and best CPA. Based on that insight you can easily optimize your campaigns towards conversion performance.


Setting up conversion tracking in Readpeak

Setting up conversion tracking in Readpeak is easy.

1 - Make sure you have implemented the Readpeak pixel on your website

Conversion tracking requires connecting the Readpeak tracking pixel on the website you want to track conversions. Tracking pixels are always client specific. Read more about how to implement the tracking pixel here: Connect tracking script


2 - Set up goals for the campaign

When the tracking pixel is in place, go to the campaign you want to track and set up conversion goals. Goals can either be based on visited urls or event triggers on your site. Read more about how to set up goals for your campaign here: Set up your conversion goal


3 - Enjoy precise and accurate conversion tracking in the Dashboard.

Go to the dashboard and monitor conversion data for your campaign. Open dashboard here


If you have any questions, don’t hesitate to be in touch with us via our customer support chat.

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