{"id":7163,"date":"2024-08-23T11:13:26","date_gmt":"2024-08-23T11:13:26","guid":{"rendered":"https:\/\/www.readpeak.com\/native"},"modified":"2026-03-24T11:05:19","modified_gmt":"2026-03-24T11:05:19","slug":"native","status":"publish","type":"page","link":"https:\/\/www.readpeak.com\/de\/native","title":{"rendered":"Native"},"content":{"rendered":"
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Erweitert eure Reichweite mit Native Advertising<\/h1>\n\t\t\t\t\t\t\t

Native Advertising ist bezahlter Content, der sich nahtlos in sein Umfeld einf\u00fcgt und so weniger aufdringlich wirkt als klassische Ads.
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\n\t\t\t\t\n\t\t\t\t\tMehr erfahren\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t
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Warum erfolgreiche Marken auf Native Advertising setzen<\/h4>\n\n\n\n

Marken setzen auf Native Advertising, weil es sich nahtlos in organische Inhalte einf\u00fcgt, Bannerblindness reduziert und das User Engagement steigert. Das sorgt f\u00fcr h\u00f6here Click-Through-Rates, eine bessere Markenwahrnehmung und liefert relevante Inhalte, die Vertrauen aufbauen, statt zu unterbrechen. <\/p>\n\n\n\n

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Native hilft Marken, engagierte Zielgruppen in vertrauensw\u00fcrdigen Umfeldern zu erreichen, indem die Ads wie redaktionelle Inhalte wirken \u2013 so f\u00fchlen sie sich weniger aufdringlich an und bieten stattdessen informative oder unterhaltsame Inhalte.<\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omni-channel advertising in 2025: A balanced approach.\u2028IAB Europe. (2021). Guide to native advertising.\u2028Native Advertising Institute. (2024). The top advantages and disadvantages of using native advertising.<\/p>\n\n\n\n

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Premium durch und durch<\/h4>\n\n\n\n

Wir setzen auf volle Transparenz: Eure Marke erscheint ausschlie\u00dflich in hochwertigen Umfeldern und innerhalb ma\u00dfgeschneiderten Templates.<\/p>\n\n\n\n

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Ein frischer Ansatz f\u00fcr Native<\/h4>\n\n\n\n

Unser Premium-Inventar umfasst Top-Publisher und hochwertige Seiten. Ma\u00dfgeschneiderte HTML-Templates f\u00fcgen sich nahtlos in das Look-and-Feel jeder Seite ein und sorgen so f\u00fcr ein rundum stimmiges Nutzererlebnis.<\/p>\n<\/div>\n\n\n\n

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\u00dcberzeugende Ergebnisse entlang des gesamten Funnels<\/h3>\n\n\n\n
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Native Ads lassen sich entlang des gesamten Sales Funnels einsetzen. Dabei \u00fcbertreffen sie oft klassische Display-Formate, steigern Engagement, Reichweite und Kaufbereitschaft und sorgen f\u00fcr bis zu 30% mehr Top-of-Mind Awareness. <\/p>\n\n\n\n

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IAB UK. (2025). Contextual, native & omnichannel advertising in 2025: A balanced approach.
IAB Europe. (2021). Guide to native advertising.
Readpeak. (2025). Native ads versus banner ads.
Sharethrough & IPG Media Lab. (2017). Ad effectiveness study: Native ads vs banner ads. <\/p>\n\n\n\n

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Wir haben alle unterschiedliche Ziele<\/h2>\n\n\n\n
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Egal, ob ihr eure Markenbekanntheit steigern, euch als Expert:innen in einer Nische positionieren oder Conversions erzielen wollt \u2013 Native Advertising kann und sollte Teil eures Marketing-Mix sein.<\/p>\n<\/div>\n\n\n\n

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01<\/div>

Awareness schaffen<\/h2>


Mithilfe der Readpeak-Plattform erstellte Audible hochwertigen Content, erreichte Nutzer in einem fr\u00fchen Stadium und sorgte so f\u00fcr einen starken Awareness-Lift.<\/p>

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Case Study<\/h3>\n\n\n\n

Audible + Wavemaker + CINT<\/strong><\/p>\n\n\n\n

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02<\/div>

Performance durch Testing<\/h2>


Dank A\/B-Tests in Echtzeit und pr\u00e4ziser Zielgruppenansprache konnte die CTR um 47 % gesteigert werden. Gleichzeitig stieg die Verweildauer auf den Konfigurator-Seiten.<\/p>

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Case Study<\/h3>\n\n\n\n

BMW<\/strong><\/p>\n\n\n\n

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Mehr konvertieren<\/h2>


Durch eine Reduzierung des CPC um 15 % bei gleichzeitiger Verdoppelung der Conversions beweist Inatur, dass passgenaue Native-Platzierungen hohes Engagement und messbare Erfolge generieren.<\/p>

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Case Study<\/h3>\n\n\n\n

Inatur + Amidays<\/strong><\/p>\n\n\n\n

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\n Worauf ihr achten solltet <\/h2>\n

\n Bei der Analyse von Native-Advertising-Kampagnen solltet ihr euch auf zentrale KPIs wie CPC\/CPCV, CTR und vor allem die Verweildauer auf eurer Landingpage konzentrieren. Eine granulare Auswertung \u2013 idealerweise bis auf Seitenebene \u2013 hilft euch, Top-Performing Placements zu identifizieren und die Kampagnen gezielt zu optimieren. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Wie Native Advertising sein sollte<\/h3>\n\n\n\n

Native Advertising hat \u00fcber die Jahre teils einen schlechten Ruf bekommen \u2013 etwa durch irref\u00fchrende oder minderwertige Umsetzungen. Umso wichtiger ist der qualitative Aspekt, um Vertrauen aufzubauen und echte, nachhaltige Ergebnisse zu erzielen. <\/p>\n\n\n\n

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\"\u00dcberzeugender<\/div>

\u00dcberzeugender Content<\/h3>
Alles beginnt mit dem Inhalt, der die Grundlage f\u00fcr die Ads bildet. Durch automatisiertes A\/B-Testing spielt die Plattform die passende Botschaft an die richtige Person aus. <\/div><\/div>\n\n\n\n
\"Premium-Plattform\"<\/div>

Premium-Plattform<\/h3>
W\u00e4hlt die Seiten aus, auf denen eure Kampagne laufen soll, und seid sicher, dass eure Ads perfekt aussehen. Die Readpeak-Plattform arbeitet vollst\u00e4ndig transparent, und alle Daten bis auf Seitenebene stehen euch in Echtzeit im Dashboard zur Verf\u00fcgung. <\/div><\/div>\n\n\n\n
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Ansprechende Creative Templates<\/h3>
Seid sicher, dass eure Ads immer gut aussehen. Ma\u00dfgeschneiderte Templates, die auf jeder Seite perfekt skalieren, garantieren ein Premium-Erlebnis. <\/div><\/div>\n\n\n\n
\"<brVertrauensw\u00fcrdiges Umfeld
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Vertrauensw\u00fcrdiges Umfeld<\/h3>
Wir arbeiten ausschlie\u00dflich mit hochwertigen Publishern, sodass euer Content auf vertrauensw\u00fcrdigen Seiten erscheint.<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ein frischer Ansatz f\u00fcr Native Unser Premium-Inventar umfasst Top-Publisher und hochwertige Seiten. Ma\u00dfgeschneiderte HTML-Templates f\u00fcgen sich nahtlos in das Look-and-Feel jeder Seite ein und sorgen so f\u00fcr ein rundum stimmiges Nutzererlebnis. \u00dcberzeugende Ergebnisse entlang des gesamten Funnels Native Ads lassen sich entlang des gesamten Sales Funnels einsetzen. Dabei \u00fcbertreffen sie oft klassische Display-Formate, steigern Engagement, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-without-header.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7163","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nNative Advertising, wie es sein sollte - Readpeak<\/title>\n<meta name=\"description\" content=\"Native Advertising erm\u00f6glicht es Marken, durch nahtlose Integration effektives Content-Marketing auf kommerziellen Medien- und Nachrichtenseiten zu betreiben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readpeak.com\/de\/native\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native\" \/>\n<meta property=\"og:description\" content=\"Native Advertising erm\u00f6glicht es Marken, durch nahtlose Integration effektives Content-Marketing auf kommerziellen Medien- und Nachrichtenseiten zu betreiben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readpeak.com\/de\/native\" \/>\n<meta property=\"og:site_name\" content=\"Readpeak\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readpeak\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T11:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readpeak.com\/app\/uploads\/2024\/09\/Readpeak_brands-use-native_01-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native\",\"name\":\"Native Advertising, wie es sein sollte - Readpeak\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\",\"datePublished\":\"2024-08-23T11:13:26+00:00\",\"dateModified\":\"2026-03-24T11:05:19+00:00\",\"description\":\"Native Advertising erm\u00f6glicht es Marken, durch nahtlose Integration effektives Content-Marketing auf kommerziellen Medien- und Nachrichtenseiten zu betreiben.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native#primaryimage\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\",\"contentUrl\":\"https:\\\/\\\/www.readpeak.com\\\/app\\\/uploads\\\/2024\\\/09\\\/Readpeak_brands-use-native_01-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de\\\/native#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.readpeak.com\\\/de\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Native\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.readpeak.com\\\/de#website\",\"url\":\"https:\\\/\\\/www.readpeak.com\\\/de\",\"name\":\"Readpeak\",\"description\":\"Readpeak is one of the free fastest growing Native Advertising and content promotion platforms. 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