{"id":7291,"date":"2025-12-10T15:48:00","date_gmt":"2025-12-10T15:48:00","guid":{"rendered":"https:\/\/www.readpeak.com\/case-studies\/audible"},"modified":"2026-01-27T10:22:19","modified_gmt":"2026-01-27T10:22:19","slug":"audible","status":"publish","type":"case_study","link":"https:\/\/www.readpeak.com\/de\/case-studies\/audible","title":{"rendered":"Wie Audible mit KI-gest\u00fctzten Native Ads eine deutliche Steigerung erzielte"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge\">Die Herausforderung<\/h2>\n\n<p>Die Qualit\u00e4t von Native Advertising hat in den letzten Jahren abgenommen und wird oft nur f\u00fcr Conversion-Strategien im unteren Funnel verwendet.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"> <a href=\"https:\/\/www.audible.co.uk\/\"><span style=\"text-decoration: underline;\">Audible<\/span><\/a><\/mark> wollte dieses Muster durchbrechen und das Publikum fr\u00fcher im Kaufprozess ansprechen: In den Phasen der Erkundung und Abw\u00e4gung, in denen echtes Engagement stattfindet.<\/p>\n\n<p>Zuvor hatten nur wenige Marken die Nutzung einer automatisierten Native-Advertising-L\u00f6sung als kreatives Testinstrument untersucht. Audible suchte nun nach einer M\u00f6glichkeit, hochwertige, relevante Native-Kampagnen zu skalieren, die effizienter gestartet werden k\u00f6nnen, ohne die Premium-Markenstandards zu beeintr\u00e4chtigen. Kurz gesagt, sie wollten:  <\/p>\n\n<p>\u2013 Die Content-Promotion besser verstehen. Die Tragf\u00e4higkeit von Premium-Native-Display-Content beurteilen. <br\/>\u2013 Evaluieren, ob integrierte Display-Werbung zus\u00e4tzlich zur Bekanntheit auch zur Performance beitragen kann.<br\/>\u2013 Zuk\u00fcnftige Auswirkungen \u2013 Daten aus diesem Test werden die m\u00f6gliche Wiedereinf\u00fchrung von Display-Kan\u00e4len im Jahr 2026 beeinflussen<\/p>\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-the-solution\">Die L\u00f6sung<\/h2>\n\n\n\n<p>Die KI-gest\u00fctzte Templating-Technologie der Readpeak-Plattform bot Audible eine ma\u00dfgeschneiderte, automatisierte Native-L\u00f6sung. Dieses System erm\u00f6glichte die Erstellung und \u00c4nderung von Inhalten in Sekundenschnelle und erm\u00f6glichte sofortige A\/B-Tests und die nahtlose Integration mit den bestehenden Website-Inhalten von Audible. Anstatt eine Anzeige zu erstellen und sie dann zu verbreiten, konnte Audible bestehende Assets sofort anpassen und Inhalte in native Formate umwandeln, die f\u00fcr das Engagement \u00fcber mehrere Publisher hinweg optimiert sind.  <\/p>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1612\" height=\"1009\" src=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs.jpg\" alt=\"Creatives\" class=\"wp-image-6393\" srcset=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs.jpg 1612w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs-300x188.jpg 300w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs-1024x641.jpg 1024w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs-768x481.jpg 768w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-final-vs-1536x961.jpg 1536w\" sizes=\"(max-width: 1612px) 100vw, 1612px\" \/><\/figure>\n\n<div class=\"wp-block-shed-content-slider\"><div class=\"content-slider\"><section class=\"splide content-slider__splide\"><div class=\"splide__track\"><ul class=\"splide__list\">\n<li class=\"wp-block-shed-content-slider-item splide__slide\"><div class=\"content-slider__slide\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-107-ad-variations-19-landing-pages-and-125-publishers-involved\">107 Anzeigenvariationen, 19 Landingpages <br\/>und 125 beteiligte Publisher.<\/h6>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-shed-content-slider-item splide__slide\"><div class=\"content-slider__slide\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-all-assets-automated-by-our-technology-creatives-that-would-have-taken-weeks-were-built-in-minutes\">Alle Assets wurden durch unsere Technologie automatisiert, Creatives, <br\/>deren Erstellung Wochen gedauert h\u00e4tte, wurden in wenigen Minuten erstellt.<\/h6>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-shed-content-slider-item splide__slide\"><div class=\"content-slider__slide\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-ads-were-automatically-refined-based-on-performance-data-and-contextual-relevance\">Anzeigen wurden automatisch auf der Grundlage von <br\/>Performance-Daten und kontextueller Relevanz verfeinert.<\/h6>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-shed-content-slider-item splide__slide\"><div class=\"content-slider__slide\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-budgets-dynamically-allocated-to-high-performing-placements-for-maximum-efficiency\">Budgets wurden dynamisch an leistungsstarke<br\/> Platzierungen f\u00fcr maximale Effizienz verteilt.<\/h6>\n<\/div><\/li>\n<\/ul><\/div><\/section><\/div><\/div>\n\n<p>Mithilfe von Audible Originals mit Alan Partridge, French &amp; Saunders, Peter Dinklage und anderen f\u00fchrenden Serien und Episoden in 19 verschiedenen Kategorien wurde die Kampagne schnell von acht kreativen Kernumsetzungen auf \u00fcber 100 Anzeigenvariationen erweitert \u2013 die alle in wenigen Augenblicken produziert wurden. <br\/><br\/>Jede Variation war mit einer eigenen, ma\u00dfgeschneiderten Landingpage verkn\u00fcpft, wodurch ein reichhaltiges, inhaltsgesteuertes \u00d6kosystem entstand, das es Audible erm\u00f6glichte, verschiedene kreative Richtungen zu vergleichen, die Publikumsreaktion zu messen und sofort \u00fcber Premium-Publisher-Umgebungen hinweg zu optimieren.<br\/><br\/>Und wie \u00fcblich: Alle Formate (BB, MPU, DMPU, Native Ad) wurden automatisch an das Design und Layout jedes Publishers angepasst, um ein erstklassiges Erlebnis zu gew\u00e4hrleisten. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"2560\" height=\"1645\" src=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-scaled.jpg\" alt=\"\" class=\"wp-image-6666\" style=\"object-fit:cover\" srcset=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-scaled.jpg 2560w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-300x193.jpg 300w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-1024x658.jpg 1024w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-768x493.jpg 768w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-1536x987.jpg 1536w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/audible-comparison-2048x1316.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div style=\"--spacing-default:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-results\">Ergebnisse<\/h2>\n\n<p>Die Kampagne lieferte 52,9 Millionen Impressionen und 81.365 Klicks und \u00fcbertraf damit alle Performance-Ziele. Laut einer CINT Brand Lift Study verzeichnete Audible deutliche Steigerungen bei allen wichtigen Markenmetriken: <\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">Metrik<\/th><th class=\"has-text-align-center\" data-align=\"center\">Steigerung<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Ad Recall<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>+12.7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Markenpr\u00e4ferenz<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>+17.2%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Markenbekanntheit<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>+11.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Markenber\u00fccksichtigung<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>+7%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Markenattribute<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>+8.4%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<div style=\"--spacing-default:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"713\" height=\"1267\" src=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/11\/audiable-7.jpg\" alt=\"\" class=\"wp-image-6408\" srcset=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/11\/audiable-7.jpg 713w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/11\/audiable-7-169x300.jpg 169w, https:\/\/www.readpeak.com\/app\/uploads\/2025\/11\/audiable-7-576x1024.jpg 576w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><strong>52,9 Millionen Impressionen<\/strong><\/li>\n\n\n\n<li><strong>81.365 Klicks<\/strong><\/li>\n\n\n\n<li><strong>100 % \u00fcber vertrauensw\u00fcrdige Publisher ausgeliefert<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Diese Kampagne hat gezeigt, dass KI und Automatisierung Native Advertising weiterbringen k\u00f6nnen, als nur Bekanntheit zu schaffen oder Conversions zu f\u00f6rdern. Wenn man Kreativit\u00e4t hinzuf\u00fcgt und mit starken Publishern zusammenarbeitet, k\u00f6nnen Native Ads das Engagement steigern und Marken helfen, zu wachsen. <\/p>\n<\/div>\n<\/div>\n\n<div style=\"--spacing-default:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-shed-testimonial-card testimonial-card\"><div class=\"testimonial-card__content\"><p class=\"testimonial-card__text\">In my time at CINT, I have never seen all green KPIs. These are the level of results I would have dreamed of when I worked in advertising. <br><\/p><\/div><div class=\"testimonial-card__footer\"><div class=\"testimonial-card__avatar\" style=\"background-image:url(https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/audible-client-2.jpeg)\"><\/div><div class=\"testimonial-card__meta\"><h4 class=\"testimonial-card__name\"><strong>Sam Creedon-Gray<\/strong><\/h4><div class=\"testimonial-card__position\">Business Development Manager<br><\/div><div class=\"testimonial-card__company\">CINT<\/div><\/div><\/div><\/div>\n\n<p><\/p>\n\n<div class=\"wp-block-shed-testimonial-card testimonial-card\"><div class=\"testimonial-card__content\"><p class=\"testimonial-card__text\">Readpeak provided an outstanding opportunity to simultaneously test a variety of creative content formats, all within highly credible and trusted media environments. The campaign execution was seamless, efficient, and remarkably fast. I would confidently recommend Readpeak to anyone seeking premium native advertising solutions that deliver both scale and quality.<\/p><\/div><div class=\"testimonial-card__footer\"><div class=\"testimonial-card__avatar\" style=\"background-image:url(https:\/\/www.readpeak.com\/app\/uploads\/2025\/10\/client-audible.png)\"><\/div><div class=\"testimonial-card__meta\"><h4 class=\"testimonial-card__name\"><strong>Asher Burrell<\/strong><\/h4><div class=\"testimonial-card__position\">Media Strategy &amp; Planning Director <\/div><div class=\"testimonial-card__company\">Audible<br><\/div><\/div><\/div><\/div>\n\n<p><\/p>\n\n<p>Premium-Native-Ads verbesserten die wichtigsten Markenmetriken in der Mitte des Funnels, wie die Brand Lift Study zeigte. Die Studie ergab gro\u00dfe Zuw\u00e4chse bei Bekanntheit, Pr\u00e4ferenz und Ber\u00fccksichtigung. Diese Ergebnisse zeigen, dass Premium-Native-Ads die Menschen erreichen und ihre Aufmerksamkeit lange genug fesseln, um zu beeinflussen, wie sie \u00fcber eine Marke denken und f\u00fchlen.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>KI-Templating sparte Zeit, erm\u00f6glichte sofortige kreative Variationen und verbesserte die Optimierung.<\/li>\n\n\n\n<li>Realit\u00e4tsnahe Bilder und die Verbindung zu Prominenten sorgten f\u00fcr eine st\u00e4rkere emotionale Reaktion und Performance.<\/li>\n\n\n\n<li>Und die Kampagne bewies, dass Automatisierung nicht Kompromisse bedeutet \u2013 sondern Agilit\u00e4t, Pr\u00e4zision und kreative Freiheit.<\/li>\n<\/ul>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"--spacing-default:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"h-got-interested\">Interessiert?<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary has-size-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/get.readpeak.com\/book-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demo anfordern<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"--spacing-default:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"author":8,"featured_media":7226,"template":"","class_list":["post-7291","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":{"sub_title":"Audible + Readpeak + Wavemaker + CINT","title":"Wie Audible mit KI-gest\u00fctzten Native Ads eine deutliche Steigerung erzielte","time_frame":"5 weeks","location":"United Kingdom","case_values":[{"label":{"data":"Ad Recall","finished":1,"tid":"2278","field_type":"case_values_0_label","format":"base64"},"prefix":"+","value":12.7,"suffix":"%","step":0.3},{"label":{"data":"Markenpr\u00e4ferenz","finished":1,"tid":"2281","field_type":"case_values_1_label","format":"base64"},"prefix":"+","value":17.2,"suffix":"%","step":0.3},{"label":{"data":"Markenbekanntheit","finished":1,"tid":"2284","field_type":"case_values_2_label","format":"base64"},"prefix":"+","value":11.5,"suffix":"%","step":0.3},{"label":{"data":"Markenber\u00fccksichtigung","finished":1,"tid":"2287","field_type":"case_values_3_label","format":"base64"},"prefix":"+","value":7,"suffix":"%","step":0.3}],"logo":7216,"bg_image":7226,"bg_color":"#033542","label_color":"#9AF2CD"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Audible mit KI-gest\u00fctzten Native Ads eine deutliche Steigerung erzielte - Readpeak<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Strategie von Audible f\u00fcr hochwertige Native Advertising, die mit den Premium-Markenstandards \u00fcbereinstimmt und Ergebnisse liefert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.readpeak.com\/de\/case-studies\/audible\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Audible mit KI-gest\u00fctzten Native Ads eine deutliche Steigerung erzielte\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die Strategie von Audible f\u00fcr hochwertige Native Advertising, die mit den Premium-Markenstandards \u00fcbereinstimmt und Ergebnisse liefert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.readpeak.com\/de\/case-studies\/audible\" \/>\n<meta property=\"og:site_name\" content=\"Readpeak\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/readpeak\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T10:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.readpeak.com\/app\/uploads\/2025\/12\/header-audible-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1104\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.readpeak.com\/de\/case-studies\/audible\",\"url\":\"https:\/\/www.readpeak.com\/de\/case-studies\/audible\",\"name\":\"Wie Audible mit KI-gest\u00fctzten Native Ads eine deutliche Steigerung erzielte - 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